FOR IMMEDIATE RELEASE
Edmunds.com Automotive Site Redesign Advances Web Publishing; Benefits Readers, Advertisers and Syndication Partners
Santa Monica, CA - February 24, 2003 - Edmunds.com (http://www.edmunds.com), the premier online consumer resource for automotive information, today announced the launch of its new site, carefully designed to maximize visitor and advertiser experiences while offering unsurpassed flexibility and modularity for efficient syndication.
Edmunds.com's visitors now enjoy a cleaner site design with increased integration of related materials. For example, when a consumer selects a particular vehicle, Edmunds.com displays in an integrated environment all the site's editorial reviews and consumer discussions of that vehicle, together with Edmunds.com True Market Value® pricing, currently available incentives and rebates, J.D. Power ratings, standard and optional equipment, True Cost to OwnSM data, photos and videos of the vehicle and other information useful to car-shoppers.
"Since launching as the first automotive site on the Internet back in 1994, Edmunds.com has continually pushed the envelope to provide the most useful information and services to car shoppers," stated Matthew Kumin, Vice President of Web Site Development for Edmunds.com. "And with our new syndication platform, Edmunds.com content can now be rapidly delivered wherever online automotive research is taking place."
The site's increased integration also benefits advertisers and business partners, as site visitors who research a particular vehicle or service are presented with clear, contextually relevant, sponsored messages and transaction opportunities.
"Early analysis indicates that visitor response to many of these highly targeted lead referral forms are at 150% of previous levels, generating a multi-million dollar return to Edmunds.com and industry-leading conversion rates for its advertisers" reported Seth Berkowitz, Vice President of Business Development for Edmunds.com. "Through syndication, this level of performance can be extended to our media partners."
While the site redesign enhances the experience of both site visitors and advertisers, its new publishing infrastructure offers new opportunities for content syndication partners. Last week's launch of 800,000 pages of Edmunds.com materials on The New York Times site (http://autos.nytimes.com) is a stellar example of how Edmunds.com distributes its content to a host of media outlets whose aim is to provide top quality automotive information and tools to their audiences.
About Edmunds.com, Inc.
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on all aspects of buying, selling, and owning a vehicle. Edmunds.com True Market Value® products inform the general public of the actual transaction prices of cars and trucks while Edmunds' PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in an informative, consumer-friendly environment. Visitors are also provided extensive automobile reviews, current incentives and rebates, consumer advice, safety information, auto show highlights and the Town Hall automotive community. Many of these resources are powered by Edmunds Data Services, which provides a comprehensive automotive data set to the Edmunds.com Web site and licenses its data, content and tools to third parties. Edmunds.com was named "best car research" site by Forbes ASAP, is viewed by consumers as the "most useful Web site" for 2001 and 2002, according to the J.D. Power and Associates New Autoshopper.com StudySM, was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, and was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.