FOR IMMEDIATE RELEASE
Edmunds.com Anticipates Busy Thanksgiving Weekend for Car Dealers
SANTA MONICA, Calif. — (November 25, 2009) — Edmunds.com, the premier online resource for automotive information, has noticed a recent boost in Web shopping traffic, suggesting that this weekend car dealerships may enjoy an uptick in sales.
Car shopping on Edmunds.com is up about 10 percent from recent weeks.
"It seems that value-seeking new car shoppers are being enticed by the chorus of automaker year-end sales events that have already started," remarked Edmunds.com CEO Jeremy Anwyl. "During a recession, bargain messages resonate louder and create bigger upswings than normal."
Edmunds.com maintains a comprehensive database of national and regional automaker incentives and rebates at http://www.edmunds.com/incentives/RebateController?step=0.
Based on current sales trends, Edmunds.com anticipates that November sales will total approximately 710,000 units, generating a Seasonally Adjusted Annualized Rate (SAAR) of 10.34, down from 10.43 million in October 2009. Edmunds.com analysts believe there is a possible upside depending on the strength of the weekend.
"Every holiday weekend provides a marketing opportunity for car dealers," commented Edmunds.com Senior Analyst Jessica Caldwell. "Even with the long Thanksgiving weekend, however, November tends to be one of the worst months of the year for car sales. Historically, only January — when many people are still recovering from holiday gift shopping sprees — is a worse sales month."
About Edmunds Inc. (http://www.edmunds.com/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.