FOR IMMEDIATE RELEASE
Edmunds Women's Car Guide Finds Women Eagerly Adopting New Environmentally Friendly Car Technologies
SANTA MONICA, Calif. — September 29, 2005 — Natural gas. Hybrid electric. Diesel. Women are at the vanguard of putting these new technologies through their everyday paces. For its new Women's Car Guide (www.edmunds.com/women) section, Edmunds.com, the premier online automotive resource, spoke to women across the U.S. to learn the benefits and drawbacks of owning these eco-friendly cars, presented in a three-part series entitled "How Far Would You Go For the Planet?"
"Women are very sensitive to their impact on the environment," said Joanne Helperin, senior features editor for Edmunds.com. "And an increasing number of women are interested in purchasing 'green' vehicles for other, more practical reasons, including significantly better mileage, access to free parking or express driving lanes and significant tax incentives."
In "How Far Would You Go For the Planet?," site visitors can tap into the experiences of women who are driving the natural gas-powered Honda Civic GX; the most popular hybrid electric, the Toyota Prius; and the new generation of clean burning diesels, the Volkswagen Golf and Jeep Liberty CDI. Readers can hear from women who are committed to using biodiesel — made from vegetable products — to fuel their cars, as well as women who own and operate the "BioFuel Oasis," which sells only biodiesel. To read the full article, visit www.edmunds.com/women.
About the Women's Car Guide (www.edmunds.com/women)
The Edmunds.com Women's Car Guide empowers women in all areas of the vehicle purchase and ownership experience. Written primarily by Edmunds.com's female editors, it offers comprehensive buying advice as well as articles specifically focused on primary areas of concern and interest, including vehicle safety and alternative fuel vehicles. The Guide asks, "Who Do You Want to be?", and creatively arranges answers in content categories: "A Smart Shopper," "A Bargain Hunter," "A Strong Negotiator," "A Family Manager," "A Safety Expert," and "A Green Consumer." Included in the Women's Car Guide is feedback from female Edmunds.com users about their own cars (Consumer Reviews and Ratings) and headlines relevant to women. Additionally, there are links to discussion forums where women can exchange advice and stories.
About Edmunds (www.edmunds.com)
Edmunds.com is the premier online resource for automotive information. Its comprehensive set of data, tools and services, including Edmunds.com True Market ValueŽ pricing, is generated by Edmunds.com Information Solutions and is licensed to third parties. For example, the company supplies content for the auto sections of NYTimes.com, AOL, About.com and IGN.com, provides weekly data to Automotive News and delivers monthly data reports to Wall Street analysts. Edmunds.com also publishes a high-speed, on-screen car magazine called Inside Line available free at www.insideline.com. Edmunds.com was named "best car research" site by Forbes ASAP, has been selected by consumers as the "most useful Web site" according to every J.D. Power and Associates New Autoshopper.com StudySM and was ranked first in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal. The company is headquartered in Santa Monica, Calif. and maintains a satellite office outside Detroit.
