FOR IMMEDIATE RELEASE
Edmunds' InsideLine.com Launches Mobile Web Site
SANTA MONICA, Calif. - March 1, 2010 - Edmunds' InsideLine.com, the most-read automotive enthusiast Web site, has launched a new version of its mobile web site that is easily viewed on smartphones and other mobile devices.
"The mobile era is upon us. Many people have abandoned their land-line phones, and it is only a matter of time before a majority of people will primarily access the Web on their handhelds," declared Edmunds President Avi Steinlauf." The Edmunds.com mobile site already generates a remarkable amount of car-shopper traffic, and we anticipate that InsideLine.com's redesigned mobile site will draw in automotive enthusiasts at the same clip - if not faster - given their appreciation for technology."
The mobile version of InsideLine.com features much of the content that readers can find on the full site, including Geneva Auto Show.
"Our readers are loyal, typically checking the site multiple times each week," noted InsideLine.com Editor In Chief Scott Oldham. "We anticipate that they'll be quick to take advantage of the opportunity to access our award-winning articles, photos and videos when they are on the go."
The mobile site can be accessed by entering www.insideline.com into the mobile browser of any Web-enabled mobile device.
Launched in 2005, InsideLine.com was recently redesigned and optimized for 1280x1024 screen resolution, making it the premier source for high quality automotive photos and videos.
About Edmunds (http://www.edmunds.com/help/about/index.html)
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. InsideLine.com is the most-read automotive enthusiast Web site. CarSpace is an automotive social networking Web site. AutoObserver.com provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter @edmunds and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.
