Chrysler, Dodge and Jeep Vehicles a Much Bigger Bargain at Closing Dealerships, Reports

Chrysler, Dodge and Jeep Vehicles a Much Bigger Bargain at Closing Dealerships, Reports


Chrysler, Dodge and Jeep Vehicles a Much Bigger Bargain at Closing Dealerships, Reports

SANTA MONICA, Calif. — May 21, 2009 — analysts have determined that Chrysler, Dodge and Jeep dealerships scheduled to close on June 9 are making significantly less profit on each vehicle sale.

In April 2009, prior to the announcement of the closings, dealerships that eventually received Chrysler's letter were earning about $825 less per vehicle than other dealerships, and now that difference has climbed approximately 300 percent to approximately $2700 per vehicle.

Profit margins for ill-fated Dodge dealerships are currently earning about $825 less per car, while closing Jeep dealerships are earning approximately $1200 less per car.

The below chart sets out month-by-month analysis of the dealer profit margin trend, comparing closing dealerships to the average:

Average Profit Margin Differential
  Dodge Jeep Chrysler
Jan-09 $830 $710 $610
Feb-09 $1,844 $1,112 $115
Mar-09 $725 $311 $679
Apr-09 $888 $354 $828
May-09 $823 $1,204 $2,672

"Anyone seeking to take advantage of the great deals available should act fast, since there isn't much inventory to be had at the dealerships that are closing," advised Analyst Jessica Caldwell.

About Edmunds ( publishes four Web sites that empower, engage and educate automotive consumers and enthusiasts., the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the True Market Value® , is relied upon by millions of people seeking current transaction prices for new and used vehicles. was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in January 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in February 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.

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