FOR IMMEDIATE RELEASE
Busy Families Looking for Bargains Find Important Automotive Information Using Edmunds.com's New Family Page
Santa Monica, CA - December 12, 2002 - Now is a great time to buy a vehicle, since used car prices are at a relative all-time low and new vehicle incentives are remarkably high. Making the best automotive purchase decision requires extensive research, but in the holiday season time is tight. Edmunds.com, the Web's leading consumer resource for unbiased automotive information, today announces an easy way for busy families to quickly find the automotive information they need: the Family page at http://www.edmunds.com/family.
The Family page provides easy access to vehicle pricing, reviews, comparison tests and search functionality for family-oriented vehicles. In addition, it provides quick links to some of Edmunds.com's most popular buying advice, such as "Choosing Your Teenager's Car," "How to Get a Used Car Bargain" and "How to Save Money on Auto Insurance."
Whether or not visitors are car-shopping, they will appreciate the Family page's direct links to automotive safety information, vehicle maintenance schedules and estimated costs for parts and services, as well as favorite series "Confessions of a Car Salesman," valuable guidance "What to Do After a Car Accident" and other relevant articles.
"Automotive research saves people a great deal of money and helps keep them safe on the road," said Leah Lesch, Director of Web Site Development for Edmunds.com. "In the busiest time of year, and in an age of information overload, Edmunds.com is doing its best to empower families."
About Edmunds.com, Inc.
Headquartered in Santa Monica, CA, Edmunds.com is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates, and engages visitors by providing them with straightforward information on all aspects of buying, selling, and owning a vehicle. Edmunds.com True Market Value® products inform the general public of the actual transaction prices of cars and trucks while Edmunds' PowershopperSM offers car shoppers the opportunity to research and pursue online and offline purchase options in an informative, consumer-friendly environment. Visitors are also provided extensive automobile reviews, current incentives and rebates, consumer advice, safety information, auto show highlights and the Town Hall automotive community. Many of these resources are powered by Edmunds Data Services, which provides a comprehensive automotive data set to the Edmunds.com Web site and licenses its data, content and tools to third parties. Edmunds.com was named "best car research" site by Forbes ASAP, is viewed by consumers as the "most useful Web site," according to the J.D. Power and Associates 2001 New Autoshopper.com StudySM*, was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, and was named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.
*J.D. Power and Associates does not endorse Edmunds.com or any other Web sites.