Automotive Awards Questioned by Wall Street Journal; Edmunds.com Comments
Automotive Awards Questioned by Wall Street Journal; Edmunds.com Comments
SANTA MONICA, Calif. — May 10, 2010 — Today's Wall Street Journal article on Consumer Digest's practice of charging advertisers for the right to mention "Best Buy" awards raises important questions about the trustworthiness of available automotive resources. Edmunds.com, the premier online resource for automotive information, has never charged automakers for usage of accolades, believing that the free-flow of information is in the best interest of everyone involved in the car-buying process.
"When offering consumers advice and opinions, credibility is everything," said Edmunds.com CEO Jeremy Anwyl. "Publishers need to avoid any practices that have even the faintest whiff of corruption."
About Edmunds
Edmunds publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. Edmunds is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.
