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Re: January ford sales, taurus [british_rover]
Written by: akirby on Feb 5, 2010 11:07:02 AM
Toyota Avalon sales Jan. 2010 - 944, down 56% from Jan. 2009.. Chrysler 300 was 1654 vs. 2200 a year ago. Taurus seems to be holding its own against the direct competitors.
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Re: Taurus resale [gregg_vw]
Written by: pod on Dec 23, 2009 8:35:41 AM
I like Ford and have owned Ford cars for the last 25 years. This "projected" residual value rise would need to be tethered to the increased purchase price to be a meaningful number. 2010 non-base Tauruses have increased about $2k in price over earlier model years (becasue of improvements). Increased purchase price should result in increased residual value. And, of course, it is a projection for 3 years out. Projections are ... Read More
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interior dimensions not that different--go figure
Written by: pod on Nov 25, 2009 9:12:21 AM
I would have thought that the 3i would be cramped given that the 3i is listed as a "compact" car, not even a midsized. However (go figure) the 3i matches the 2010 Taurus ( categorized as a large car) in front headroom and legroom and in rear headroom. The Taurus has much more shoulder room (3" difference) but I wonder how the flowing center console crimps the drivers body position to ... Read More
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first in person view 2010 taurus
Written by: pod on Nov 23, 2009 8:47:49 AM
I did see my first 2010 Taurus today, the only one at a ford dealership. It was weekend hours so no oportunity to sit in or drive. Initial impressions: very much more modern sheetmetal styling, not nearly as big as expected when I stood next to it, the rear end really comes up very high. Couldn't tell much about the interior but concerned that the "flowing center console" might crimp the ... Read More
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Re: 2010 Taurus brakes [bruneau1]
Written by: akirby on Nov 9, 2009 6:02:57 AM
Most Ford vehicles have brakes that feel slightly mushy. Doesn't affect stopping power, just feel. Switching to stainless steel brake lines can help. I notice it but it doesn't bother me.
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Re: 2010 Taurus Limited Heated Leather Seats [steve665]
Written by: marsha7 on Oct 27, 2009 10:57:19 AM
Look like another "satisfied" Ford customer...
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2010 Taurus Limited Heated Leather Seats
Written by: steve665 on Oct 27, 2009 10:42:33 AM
I ordered a 2010 Taurus Limited and was disappointed to discover that while heated seats are standard on the Fusion SEL and the Taurus SEL with leather, the Limited leather seats do NOT come with heat. It's unbelievable!! You have to pay $1000. extra MSRP to get the heat. I think this is due to Ford's whiz kids trickery and it is NOT a treat!
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Incentives
Written by: akirby on Oct 8, 2009 7:24:48 AM
Those of you who predicted huge cash rebates will be dismayed to learn that Ford has dropped all rebates on the 2010 Taurus. The only incentive available now is low financing - 0% for 36 months. It's too early to tell how long it will last, but it's certainly off to a great start all things considered.
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Re: What were the Sept sales numbers for the new Taurus? [ljessew1]
Written by: dodgeman07 on Oct 5, 2009 9:15:03 PM
Ford sold about 5,100 new Tauruses in September. ++++++++++++++++++++++++++++++++++++++ If those were all 2010 models, then that was a good performance. September was a weak month.
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Re: What were the Sept sales numbers for the new Taurus? [mikemartin]
Written by: british_rover on Oct 4, 2009 8:17:30 AM
Post the a link to a copy of the ad on here. AWD SELs have an invoice of $27,500 and even if you total up all the incentives you only run up to $2,500 dollars in rebates. Most people won't qualify for the $500 early order one or the $500 military bonus or the $500 college grad rebate. Holdback on Fords is 3% of MSRP so 870 bucks or so. That ... Read More
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Re: What were the Sept sales numbers for the new Taurus? [thegraduate]
Written by: freezed on Oct 4, 2009 7:12:32 AM
Well, I'll state my point again. I drive the interstate 2 hours every day of the workweek. I'm a car guy, so I notice cars. I've seen one 2010 Taurus. I see 2010 Fusions all over the place!!! I began seeing the new Fusions almost immediately after they went on sale. Are the new Taurus owners afriad to put them on the road? This car is the next version of the ... Read More
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Re: Same GM Guarantee [sandman_6472]
Written by: lilengineerboy on Oct 2, 2009 6:59:03 PM
Why can't Ford have the same marketing campaign with their Taurus...and all their models...like GM...put your $ where your mouth is. That would show the general public how much Ford "believes" in their products. A bit suspicious as to why Ford hasn't jumped on this publicity stunt...leads me to believe the commitment to how far Ford products have come is all words...and I wouldn't spend my hard earned $ on their ... Read More
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September Taurus Sales
Written by: akirby on Oct 1, 2009 1:16:17 PM
5,077 - up 60% from a year ago. Hard to tell how many of these were 2010 vs. 2009 models but as of today there were no 2009 Tauruses on any of the dealer lots near me and only 2-4 2010 models. We'll have to wait and see what the numbers look like next month but that is encouraging. Overall Ford was down 6% (14% retail). Toyota down 16%, Honda down ... Read More
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Re: Still puzzled by weight of SE 2010 Taurus [akirby]
Written by: dodgeman07 on Sep 30, 2009 10:41:26 PM
I think FoMoCo should play up the quietness and safety of the new Taurus in a marketing campaign similar to Buick's "Quiet-Tuning" of a couple years ago. From all I've heard and read, the new Taurus is one of the quietest cars on the road and I'm certain the safety ratings will be stellar. The silhouette of the 2010 Taurus also inspires safety with the high beltline. The car does have ... Read More
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Re: Still puzzled by weight of SE 2010 Taurus [lilengineerboy]
Written by: dodgeman07 on Sep 30, 2009 7:54:10 PM
That is a 21% weight gain over the past decade 3333 to 4015. Pretty soon this car will get diabetes and hypertension. --------------------------------------------------------------------------------- - ---------------------- ...while the 4 cylinder Honda Accord "blossomed" from 2378 lbs to 3367 lbs, or about 1000 lbs difference. I hope it has some Lipitor handy... =========================================== The Accord hasn't weighed 2378 pounds since the mid-1980s. 2000 Honda LX I4 auto: 3075 lbs. 2010 Honda LX I4 ... Read More
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Re: Is there a new Sable as well? [jpp5862]
Written by: dodgeman07 on Sep 30, 2009 5:36:43 PM
There is not a 2010 Sable. Mercury has no equivalent offering to the Taurus. Lincoln has the MKS of course. The future of Ford lies in next year's Fiesta and the next generation Focus and Explorer. 2010/11 may bring an end to GM without another bail-out and if it does, all bets are off because Ford will clean up. IF GM survives the next 24 months (50/50 at best) then there ... Read More
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Re: Taurus Price. [dturr]
Written by: akirby on Sep 28, 2009 7:54:11 AM
Most car companies got burned on subsidized leases so what you're seeing now is really the true cost of leasing based on expected used car values. Ford doesn't have to offer a 60 day money back guarantee like GM. And they're betting they don't have to offer huge cash incentives or subsidized leases to sell cars, even if they end up selling a few less than they would have otherwise. In ... Read More
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Will they ever learn
Written by: bp027 on Sep 27, 2009 4:38:06 AM
I went to Gwinnett Place Ford today to look at the 2010 Taurus. Next to the standard factory sticker, on an SEL with leather, they had their own sticker that said "adjusted market value" $2500.(it was $5000 on the SHO which brought that up to close to $50000)According to my research on here, and other sites, the consensus is that the new Taurus is a little over priced as it is ... Read More
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Re: Taurus market positioning - not Camcord [thegraduate]
Written by: dodgeman07 on Sep 26, 2009 1:21:40 PM
The Accord's is 14cu ft. Taurus has had the largest trunk of any passenger car in its previous iteration. I assume it still does? ======================== Yes - it is still true. The Taurus has a very large trunk @ 20 cu.ft. ======================= I was talking with a friend of mine last night about the new Taurus and he didn't realize that Ford had renamed the "500" a Taurus and re-designed it ... Read More
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Price Drop
Written by: mikemartin on Sep 25, 2009 10:27:42 PM
I've driven the 2010 Taurus, and while it's okay, it's no true sporting sedan, at least not in front wheel drive config. It really is truly heavy, with a motor and brakes that are not exactly well suited given the hefty weight. You're not going to find any front wheel drive car that qualifies as a sports car, whether a coupe or sedan in my book. The laws of physics and ... Read More
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Re: Taurus market positioning - not Camcord [dodgeman07]
Written by: akirby on Sep 25, 2009 2:41:56 PM
As it is, Ford is crawling into 2010 on their hands and knees hoping for another "Cash For Clunkers" bail out so they don't have to take the $4,500 hit on their cars. Myself - I realize HUGE discounts are coming soon to a Ford store near you! I say you're wrong and the new Taurus will sell in reasonable volumes at least where the old model was before last year ... Read More
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Re: weight and SHO [gregg_vw]
Written by: captain2 on Sep 25, 2009 2:28:55 PM
If Ford is really already offering a $1K rebate on the 2010 Taurus, we won't have to worry about what Ford's MSRP is - folks that would consider buying one EXPECT a big discount and they get it - much like they would if they are buying other D3 cars and/or Korean cars. A 'tradition' those companies can thank themselves for - and the result of selling substandard products for many ... Read More
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Re: Taurus market positioning - not Camcord [grega]
Written by: dodgeman07 on Sep 25, 2009 1:30:01 PM
The Accord is now a full-size car. Think and say what you will, but marketing and manufacturing people know Ford will be discounting the Taurus $4,000 next year so they sell. If the marketing geniuses at Ford had an understanding of their target market and it's demographics they would sell more cars. Trying to move "up-market" in the 2008-2010 time frame to a different target won't happen. As it is, Ford ... Read More
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Re: Taurus is WAY Overpriced [berri]
Written by: dodgeman07 on Sep 23, 2009 8:00:21 PM
$1,000 Drive the Difference Retail Bonus Customer Cash available on select 2010 models. Offer can be applied toward purchase amount or can be paid to the customer towards covering up to 3 months payments. //////////////////\\\\\\\\\\\\\\\\\\\ FoMoCo is already offering $1,000 off the new Taurus in my area. By winter will it be $2,000? $3,000 off in the spring of 2010? I believe the 2010 actual transaction prices for the Taurus will ... Read More
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Taurus is WAY Overpriced
Written by: mikemartin on Sep 23, 2009 5:54:27 PM
The 2010 Taurus is too expensive, period. Looks like the Ford salespeople and PR people have taken notice of this thread. Instead of arguing, just pile on that incentive cash, nice and deep, like you know you're going to have to. ;)
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Re: weight and SHO [thegraduate]
Written by: dodgeman07 on Sep 24, 2009 11:05:17 PM
I'd like to know what people who say the Taurus is overpriced think the Taurus should be priced near. //////////////////\\\\\\\\\\\\\\\\\\ Near a Honda Accord. The Honda offers the same passenger compartment volume as the new Taurus and offers the comfort and convenience features that buyers want for thousands less than the Taurus. An Accord EX-L with the V6 stickers for $29,800. An equivalent Taurus Limited w/moonroof is $32,890. The Accord is ... Read More
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Re: weight and SHO [bruneau1]
Written by: gregg_vw on Sep 23, 2009 11:26:13 AM
Resale value is overblown. You have to compare what you actually paid when you bought the car (not "sticker") to what you get when you sell it. Yes, Hondas generally command higher resale, but also usually cost more when first bought (commanding prices closer to sticker). When you compare a five year old Ford to a five year old Toyota, the Ford buyer is still often money ahead because of the ... Read More
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Re: weight and SHO [akirby]
Written by: gregg_vw on Sep 24, 2009 9:42:23 PM
Allen, I do think you are one of the most informed, intelligent people on these forums. That said, maybe it is possible you are missing the point. Regardless of how the new Taurus, equipped as it is, may be worth the money, Hyundai and Kia have the better idea (as Lexus did years ago): undercut the competition price-wise with a product that measures up, and people will eventually start buying it ... Read More
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Re: weight and SHO [akirby]
Written by: dodgeman07 on Sep 23, 2009 9:33:53 AM
I won't argue with you on re-sale value. Of course for people who keep their cars 10 years, re-sale value is no concern. Ford put a decent body on and interior in the 2010 Taurus. Everything "under the skin" is the same as 2009. Used 2009 Ford Taurus' with 15,000 miles on the clock are available for half of sticker price today. I'm glad I didn't buy one for $34K last ... Read More
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Re: weight and SHO [dodgeman07]
Written by: akirby on Sep 23, 2009 9:11:29 AM
The point you're totally missing (on purpose?) is that Ford has changed the things that caused poor resale value in the past. Reliability is no longer an issue. They're no longer overproducing and putting huge rebates on the hood of new cars or dumping cars into rental fleets. I don't know what the resale value will be on a 2010 Taurus - and neither do you. We'll just have to wait ... Read More
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The irony of it all....
Written by: dodgeman07 on Sep 24, 2009 8:00:28 PM
...is that I might well be driving a 2010 Taurus soon. I like the car. It's roomy, attractive and has more than adequate power. The rarefied air that Ford is attempting to broach in one fell swoop is very tough in today's market. The game plan looked pretty good two years ago. Today it is a nearly impossible sell in most of the U.S. and that's not likely to change in ... Read More
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Re: weight and SHO [dodgeman07]
Written by: ronsmith38 on Sep 23, 2009 9:07:39 AM
A used 2010 Toyota Avalon will be worth $27K next year and the comparable Ford Taurus will be worth $19K May be true, but not many of us buy a car one year and get rid of it the next. For those of us who keep a car for eight or ten years the depreciation is of little concern. In fact I pay a property tax annually on the value of ... Read More
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Re: weight and SHO [akirby]
Written by: dodgeman07 on Sep 23, 2009 8:53:20 AM
Right akirby - we have no idea how much a car costs. A used 2010 Toyota Avalon will be worth $27K next year and the comparable Ford Taurus will be worth $19K. Facts are facts. Your opinion that past depreciation doesn't predict future depreciation is what Detroit has been praying for for 25 years. It hasn't helped yet.
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Re: weight and SHO [akirby]
Written by: captain2 on Sep 24, 2009 3:00:47 PM
Please explain to me how the Taurus is overpriced when it's cheaper and better than the Avalon? that's an easy one - despite that the current Av is coming up on 5 years old, there is still no Ford product that is even in the same state as the Av, never mind the same zip code. It all starts under the hood and goes from there. Your 'better' contention is typical ... Read More
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non SHO taurus
Written by: pod on Sep 24, 2009 10:41:23 AM
I am a Sable (Taurus) owner who considers my 2000 Sable Premium (all needed accessories including sunroof, power everything, climate control, 27 mpg average) to have been a great value @20K. Last year 2009 top of the line Sables were available (no Nav, no sync, no massaging chairs, no electronic nannies,...) after discounts and specials at about 25K if you know how to haggle. It was already large enough to carry ... Read More
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Re: weight and SHO [akirby]
Written by: dodgeman07 on Sep 23, 2009 12:03:37 AM
NASCAR Mike was making light of the fact that $40K is a lot of money for most American sedan buyers. The comparison was not a direct one. Ford has a winner with the new Taurus but it is priced too high. Most nicely equipped offerings are $32K-$33K or about 10% above where they should be. We all know that someone who plunks down $32K today for a well equipped SEL will ... Read More
