Audi Nanuk Concept: 2013 Frankfurt Auto Show |

Audi Nanuk Concept: 2013 Frankfurt Auto Show

2013 Frankfurt Auto Show


2013 Frankfurt Auto Show

What Is It?
Audi Nanuk Concept

What's Special About It?
This is Audi's idea of a sports car that could theoretically also go off-road. Actually, it's more like Italdesign's idea of an off-road sports car. Allow us to explain.

Italdesign, the legendary Italian design house, rolled out a strikingly similar concept called the Parcour at the Geneva auto show earlier this year. It was well received for its interesting take on what an all-terrain sports car might look like.

Now here we are, seven months later, and Audi rolls out the Nanuk, which it described as a car developed "in collaboration with the designers at Italdesign." Audi didn't really need to mention the collaboration part given that the Nanuk looks almost exactly like the Parcour. Same proportions, same stance, same everything. Even the colors were similar.

On one hand we shouldn't be that surprised by this since Audi effectively owns Italdesign after buying the majority of its shares several years ago. But even in a world of cross-ownership, we can't remember an instance where one company shamelessly repackaged a concept that debuted less than a year earlier from one of its subsidiaries.

Looking on the bright side, maybe it's a signal that Audi actually wants to build something like the Nanuk. After all, it has a 5.0-liter diesel V10 engine that cranks out 536 horsepower and 737 pound-feet of torque. Audi says it's good for a 0-60-mph time of 3.8 seconds and a top speed of 189 mph. Not bad for a car that looks like a Gallardo with a lift kit. That's OK, though, Audi owns Lamborghini, too.

What Edmunds Says:
We know Volkswagen is trying to give its brands a greener image these days, but recycling concepts is one step too far.

Engine: 5.0-liter twin-turbo V10
Gearbox: Seven-speed S tronic
Power: 536 horsepower, 737 lb-ft of torque
0-to-60 mph: 3.8 seconds
Weight: 4,188 pounds



  • darthbimmer darthbimmer Posts:

    Where did Audi get this name? It makes me think, "Mork calling Orson, come in Orson...."

  • karbuff karbuff Posts:

    I've had one of these since I was 8 years old. I don't think it was Itasdesign. Mattelfarina might be closer.

  • If Audi actually decides to build this, it'll be fascinating to see what tires they put on it.

  • moparfan5 moparfan5 Posts:

    looks like they have been playing with my old hot wheels

  • shatner shatner Posts:

    Only some rich Saudi's kid would ever drive this on sand. Most likely those being protected dunes on Cape Cod while he went to college in the USA.

  • pc123456 pc123456 Posts:

    Looks like a rip off of Local Motors' Rally Fighter.

  • exnevadan_ exnevadan_ Posts:

    it's an R8 Outback

  • 500rwhp 500rwhp Posts:

    Is this an ugly contest?

  • agentorange agentorange Posts:

    Guess I'll be the guy out of step. I have always loved the idea of the whacky Death Race 2000 style lifted sports car. I can't explain it, but they just work for me. The bad news is that it is extremely unlikely that Audi will build this, and even if they did I would need a lottery win to buy one.

  • dokterv8 dokterv8 Posts:

    I believe they call that "donking" a car - are those 30" rims? ;)

Leave a Comment

New Car Buying Guides

See which cars and trucks our editors recommend

Have a question? We're here to help!
Chat online with us
Email us at
*Available daily 8AM-5PM Pacific
Call us at 855-782-4711
Text us at ED411