2014 Toyota Tundra Takes Aim at Domestic Rivals

2013 Chicago Auto Show


  • 2014 Toyota Tundra Picture

    2014 Toyota Tundra Picture

    2014 Toyota Tundra. | February 06, 2013

3 Photos

2013 Chicago Auto Show

Just the Facts:
  • The 2014 Toyota Tundra gets a major makeover, more advanced safety features and a new high-end model. It was unveiled at the 2013 Chicago Auto Show.
  • A new 2014 Tundra 1794 Edition is named for the ranch on which the Tundra plant is located in San Antonio.
  • The 2014 Toyota Tundra will go on sale in September.

CHICAGO — The 2014 Toyota Tundra gets a major makeover, more advanced safety features and a new high-end model to better compete with the Chevrolet Silverado, Ford F-150 and Ram 1500. It was unveiled at the 2013 Chicago Auto Show.

The 2014 Toyota Tundra will go on sale in September. Pricing has not been announced.

Michelle Krebs, an Edmunds senior analyst, notes that pickup sales are poised to soar this year as a result of a surge in housing starts and increased competition in the truck market.

The redesigned Tundra gets significant exterior and interior changes, but carryover engines. The base 2014 Tundra will come with a five-speed automatic transmission. In comparison, all of the engine choices on the segment-leading 2013 Ford F-150 come with a six-speed automatic transmission.

The Tundra makeover is the first major change since the launch of the current generation for the 2007 model year.

The 2014 Tundra offers what Toyota calls a more "chiseled" exterior, with a taller chrome grille and squared-off fenders and wheelwells. A new bed design includes a tailgate with an integrated spoiler and TUNDRA stamped into the sheet metal.

The cabin gets a new instrument panel with new front and rear seat designs on CrewMax models. Both Double Cab and CrewMax models will be available with a bench or bucket seats for the front row.

Powertrain offerings on the 2014 Tundra include a standard 270-horsepower 4.0-liter V6 engine linked to the five-speed automatic transmission on Tundra Regular and Double Cab models. The optional 4.6-liter i-Force V8 engine on Tundra and the 5.7-liter i-Force V8 engine come standard with a six-speed automatic transmission. The 4.6-liter engine delivers 310 hp, while the 5.7-liter engine delivers 381 hp.

Toyota is highlighting Tundra's American connection with a new 2014 Tundra 1794 Edition named for the ranch on which the Tundra plant is located in San Antonio. The high-end model appears to be aimed at the 2013 Ford F-150 King Ranch and Limited models, both of which are designed to capture affluent buyers.

The Tundra 1794 Edition features premium saddle brown leather seating with embossed leather and ultra-suede accents. It also includes a blind spot monitor with rear cross-traffic alert, a new safety offering for the Toyota truck.

Toyota says the 2014 Tundra will be the first in its segment to be equipped with a standard back-up camera on all grades.

Toyota noted that the Tundra's new look comes courtesy of its Calty Design Research centers in Newport Beach, California and Ann Arbor, Michigan. The Tundra continues to be assembled exclusively at a Toyota plant in San Antonio. Toyota builds its trucks in the U.S. because of a law known as the "chicken tax" that slaps a 25 percent tariff on any imported light truck.

Edmunds says: The pickup truck wars heat up in the U.S. with the debut of the 2014 Toyota Tundra. The next phase of the battle will be pricing strategy, which should become apparent for the Tundra by summer.

Comments

  • Looks OK but without any new powertrain updates affraid most buyers will look else where. Admit it 90% of buying a bad a%! truck is for bragging rights to all your Ram, GMC, and Ford buddies. Now all thats left is Nissan hope they offer something that really shakes this market and not play follow the leader like so many do today. Seen an article awhile back and Cummins had a Nissan Titan they were putting a 4cyl Turbo Diesel in and was targeting 28mpg now that would shake this segment up for sure.

  • camarozone camarozone Posts:

    It's been proven before with previous models that the Tundra really doesn't compete against the domestics ! The product gets a small piece of the pie and that's it ! Ford alone topped 600,000 F-150 units for 2012 ! GM doing some redesign and a potential small diesel coming. Dodge Ram on the move with a new V6 and 8 speed automatic and increasing sales every month. Tundra appears OUT OF THE LOOP !

  • bonzjr bonzjr Posts:

    Wow. They practically stole the current F150 interior. It's almost a perfect copy. Same basic design, trim, etc. right down to the air vents. It just has Toyota switchgear and gauges. If you can't beat them, join them?

  • caheew caheew Posts:

    I thought I was the only one who saw the F150 interior.

  • I thought the worst New truck was from GM but atleast they updated there powertrain. Still take a 5.7 Tundra over a new 5.3 GM the company I'm at has had 4 out of 5 engine rebuilds due to Cyl#7 and all those trucks were that stupid placement on demand sales gimmick. But I really hope Nissan hurries and gets there Cummins Titan out before someone beats them to the punch. I've heard Nissan is thinking April 2014 for a new truck release hope thats a joke.

  • rayzor rayzor Posts:

    I own a 2011 Toy Taco and was hoping to trade up to the new Tundra...Very disappointed with this so called new design. No new engine tech or tranny upgrades, Ok styling only, cannot compete against what the domestic trucks offered. I was hoping for a least an 8spd tranny and significant engine upgrade to improve efficiency but none of that materialized, so another fail redesign for Toyota...

  • rayzor rayzor Posts:

    I own a 2011 Toy Taco and was hoping to trade up to the new Tundra...Very disappointed with this so called new design. No new engine tech or tranny upgrades, Ok styling only, cannot compete against what the domestic trucks offered. I was hoping for a least an 8spd tranny and significant engine upgrade to improve efficiency but none of that materialized, so another fail redesign for Toyota...

  • plrider4578 plrider4578 Posts:

    As I Toyota fan, I am not disappointed, but outraged! This is what we waited for? This redesign is an epic failure. The exterior changes, IMHO, amount to nothing. The interior is straight out of an F150; down to the last detail. No new engines or transmissions, not even tweaked. This is a complete let down. I honestly don't see any of the full sized trucks competing with Ford. The ATLAS concept was awesome and nearly production ready. The Chevy/GMC offerings are horrible looking and the Dodge is, well, a Dodge.

  • agentorange agentorange Posts:

    I'm surprised there is not more comment on the styling. To my eyes it fell out of the ugly tree and hit every branch on the way down. As for the interior, imitation is the sincerest form of flattery. Either that or there are only so many places to put stuff where the average human can reach. Take your pick. I think Toyota may have misjudged the market in not offering 6-speeds throughout the range as a minimum. When it comes to power I give a large "meh!" as I have never heard the Toyotas described as underpowered. Has everybody who buys trucks forgotten the old saying, "if it ain't broke, don't fix it".

  • Agentorange; you have a good point on the "ain't broke, don't fix it". I know someone that has a Tundra with the 5.7 and it's a screamer but so is the Titans V8 that truck runs hard. So the Asian V8s have been ahead of the Americans for sometime now. But I feel the biggest negative on the Tundra is the 5 speed and they could have atleast added Direct Injection to boost power and MPGs. Theres just nothing here to make headlines about and lets admit it buying a truck is about who big of a headline your New truck makes.

  • rboyett rboyett Posts:

    Is it just me or is that interior very Ford like? Either way, it is an improvement.

  • dieseled dieseled Posts:

    Interior I agree with others looks like a Ford, gauges copied from Ram, and a center console armrest from Chevy, and what is the deal with numerous unsymmetrical badging and engraved tail gate? Toyota can't do more with this truck without copying the Americans. They need much better styling than this to compete, let alone their same drive train. From Tundra HQ mentioning a "definite have" for 2014 is direct injection, traditional styling, more aerodynamic and lower hide height, smaller efficient V6, new frame. And guess what Toyota didn't listened.

  • camarozone camarozone Posts:

    Nice truck,very low volume !

  • So does this give a good indication of what the new Sequoia will look like... or will there even be a new Sequoia?

Leave a Comment
ADVERTISEMENT

Featured Video

ADVERTISEMENT
ADVERTISEMENT
Have a question? We're here to help!
Chat*
Chat online with us
Email
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific
Phone*
Call us at 855-782-4711
SMS*
Text us at ED411