2014 Toyota Tundra Takes Aim at Domestic Rivals
2013 Chicago Auto Show
2013 Chicago Auto ShowJust the Facts:
- The 2014 Toyota Tundra gets a major makeover, more advanced safety features and a new high-end model. It was unveiled at the 2013 Chicago Auto Show.
- A new 2014 Tundra 1794 Edition is named for the ranch on which the Tundra plant is located in San Antonio.
- The 2014 Toyota Tundra will go on sale in September.
CHICAGO — The 2014 Toyota Tundra gets a major makeover, more advanced safety features and a new high-end model to better compete with the Chevrolet Silverado, Ford F-150 and Ram 1500. It was unveiled at the 2013 Chicago Auto Show.
The 2014 Toyota Tundra will go on sale in September. Pricing has not been announced.
Michelle Krebs, an Edmunds senior analyst, notes that pickup sales are poised to soar this year as a result of a surge in housing starts and increased competition in the truck market.
The redesigned Tundra gets significant exterior and interior changes, but carryover engines. The base 2014 Tundra will come with a five-speed automatic transmission. In comparison, all of the engine choices on the segment-leading 2013 Ford F-150 come with a six-speed automatic transmission.
The Tundra makeover is the first major change since the launch of the current generation for the 2007 model year.
The 2014 Tundra offers what Toyota calls a more "chiseled" exterior, with a taller chrome grille and squared-off fenders and wheelwells. A new bed design includes a tailgate with an integrated spoiler and TUNDRA stamped into the sheet metal.
The cabin gets a new instrument panel with new front and rear seat designs on CrewMax models. Both Double Cab and CrewMax models will be available with a bench or bucket seats for the front row.
Powertrain offerings on the 2014 Tundra include a standard 270-horsepower 4.0-liter V6 engine linked to the five-speed automatic transmission on Tundra Regular and Double Cab models. The optional 4.6-liter i-Force V8 engine on Tundra and the 5.7-liter i-Force V8 engine come standard with a six-speed automatic transmission. The 4.6-liter engine delivers 310 hp, while the 5.7-liter engine delivers 381 hp.
Toyota is highlighting Tundra's American connection with a new 2014 Tundra 1794 Edition named for the ranch on which the Tundra plant is located in San Antonio. The high-end model appears to be aimed at the 2013 Ford F-150 King Ranch and Limited models, both of which are designed to capture affluent buyers.
The Tundra 1794 Edition features premium saddle brown leather seating with embossed leather and ultra-suede accents. It also includes a blind spot monitor with rear cross-traffic alert, a new safety offering for the Toyota truck.
Toyota says the 2014 Tundra will be the first in its segment to be equipped with a standard back-up camera on all grades.
Toyota noted that the Tundra's new look comes courtesy of its Calty Design Research centers in Newport Beach, California and Ann Arbor, Michigan. The Tundra continues to be assembled exclusively at a Toyota plant in San Antonio. Toyota builds its trucks in the U.S. because of a law known as the "chicken tax" that slaps a 25 percent tariff on any imported light truck.
Edmunds says: The pickup truck wars heat up in the U.S. with the debut of the 2014 Toyota Tundra. The next phase of the battle will be pricing strategy, which should become apparent for the Tundra by summer.