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$38,133Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticMaplewood Toyota (73 mi away)- Back-up camera
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- Keyless Entry/Start
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Located in Maplewood, MN / 73 miles away from Rochester, MN
Scores 47 Highway MPG and 50 City MPG! This Toyota Prius Prime delivers a Gas/Electric I-4 2.0 L/121 engine powering this Variable transmission. Wheel...
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VIN: JTDACACU2P3009677
Stock: R12529
Listed since: 08-24-2023 - $41,239Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPauly Toyota (247 mi away)
- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Crystal Lake, IL / 247 miles away from Rochester, MN
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VIN: JTDACACU0P3008396
Stock: 37295
Listed since: 09-01-2023 - $34,862Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticElgin Toyota (258 mi away)Five Star Dealer
- Back-up camera
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- Keyless Entry/Start
- Upgraded Headlights
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Located in Streamwood, IL / 258 miles away from Rochester, MN
Proudly celebrating our 25th Anniversary and winner of The President's Award for 23 consecutive Years!
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VIN: JTDACACU2P3009680
Stock: 61101
Listed since: 09-15-2023 - Arriving Soon
$34,239Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticAutoNation Toyota Libertyville (260 mi away)- Back-up camera
- Bluetooth
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- Upgraded Headlights
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Located in Libertyville, IL / 260 miles away from Rochester, MN
All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Door Edge Guards (Tms),Alloy Wheel Locks (Tms),Lane Keeping Assist,Quick Charge Ca...
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VIN: JTDACACU6P3005793
Stock: P3005793 - Arriving Soon
$43,234Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJay Wolfe Toyota (349 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Kansas City, MO / 349 miles away from Rochester, MN
Advanced Technology Package (Advanced Park and Panoramic View Monitor), 4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, All Weather Flo...
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VIN: JTDACACU3P3010045
Stock: T230994
Listed since: 09-02-2023 - Arriving Soon
$37,143Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBasil Toyota (693 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Lockport, NY / 693 miles away from Rochester, MN
Looking for a new car at an affordable price? This vehicle won't be on the lot long! Generously equipped and boasting stylish interior comfort, this v...
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VIN: JTDACACU9P3009031
Stock: 009031
Listed since: 08-09-2023 - Arriving Soon
$39,578Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBasil Toyota (693 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Lockport, NY / 693 miles away from Rochester, MN
Hurry and take advantage now! This vehicle won't be on the lot long! This hatchback invigorates its segment with sporty proportions, generous equipmen...
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VIN: JTDACACU3P3008179
Stock: 008179
Listed since: 08-03-2023 - Arriving Soon
$37,568Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBasil Toyota (693 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Lockport, NY / 693 miles away from Rochester, MN
This Toyota won't be on the lot long! You'll appreciate its safety and technology features! Toyota prioritized practicality, efficiency, and style by ...
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VIN: JTDACACUXP3005800
Stock: 005800
Listed since: 07-06-2023 - Arriving Soon
$41,783Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,Special Color,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Lane Keeping Assist,Quick Charge Cab...
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VIN: JTDACACU3P3009364
Stock: P3009364 - Arriving Soon
$41,333Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
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VIN: JTDACACU4P3009938
Stock: P3009938 - Arriving Soon
$37,763Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Centennial, CO / 706 miles away from Rochester, MN
All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,50 State Federal Emissions,Black/Red; Softex Sea...
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VIN: JTDACACU9P3010292
Stock: P3010292 - Arriving Soon
$41,758Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
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VIN: JTDACACU4P3010541
Stock: P3010541 
$37,763Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
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Located in Centennial, CO / 706 miles away from Rochester, MN
All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Rear Bumper Applique (Tms),Keyless Start,50 State Federal Emis...
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VIN: JTDACACU5P3008958
Stock: P3008958
Listed since: 09-20-2023- Arriving Soon
$41,333Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Keyless Start,Cooled Front Sea...
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VIN: JTDACACU6P3010492
Stock: P3010492 
$41,783Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Rear ...
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VIN: JTDACACU3P3007789
Stock: P3007789
Listed since: 09-08-2023
$41,358Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Arapahoe (706 mi away)Five Star Dealer- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
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Located in Centennial, CO / 706 miles away from Rochester, MN
Dual Moonroof,Navigation System,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings (Tms),Lane Keeping Assist,Quick Charge Cable (Tms),Rear ...
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VIN: JTDACACUXP3009183
Stock: P3009183
Listed since: 09-20-2023- New Listing
$40,213Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Batavia (718 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Batavia, NY / 718 miles away from Rochester, MN
This Toyota Prius Prime boasts a Gas/Electric I-4 2.0 L/121 engine powering this Variable transmission. REAR BUMPER APPLIQUE (TMS), ALLOY WHEEL LOCKS ...
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VIN: JTDACACU7P3007889
Stock: N23484
Listed since: 09-20-2023 - $43,524Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticPueblo Toyota (745 mi away)
- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
- Keyless Entry/Start
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Located in Pueblo, CO / 745 miles away from Rochester, MN
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VIN: JTDACACU1P3009539
Stock: T233202
Listed since: 08-21-2023 - Arriving Soon
Guardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBob Johnson Toyota (746 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
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Located in Rochester, NY / 746 miles away from Rochester, MN
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VIN: JTDACACU9P3009921
Stock: 23T1939 - Arriving Soon$33,824MSRPGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticBob Johnson Toyota (746 mi away)
- Back-up camera
- Bluetooth
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- Upgraded Headlights
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Located in Rochester, NY / 746 miles away from Rochester, MN
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VIN: JTDACACU7P3007892
Stock: 23T1797 - Reservoir Blue Color: Reservoir Blue Reservoir BlueBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBob Johnson Toyota (746 mi away)
- Back-up camera
- Bluetooth
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- Keyless Entry/Start
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Located in Rochester, NY / 746 miles away from Rochester, MN
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Listing Information:
VIN: JTDACACU9P3009787
Stock: 23T1960
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,064 |
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,634 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $33,824 |
More about the Toyota Prius Prime
Edmunds has 184 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $33,824 to $43,524.
How much is a new 2023 Toyota Prius Prime in Rochester, MN?
- A new 2023 Toyota Prius Prime starts at $33,824 (including destination charge) in Rochester, MN. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Rochester, MN?
- A new 2023 Toyota Prius Prime Hatchback starts at $33,824 in Rochester, MN. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.