Skip to FiltersReport abuse
117 listings
$42,510Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAlexandria Toyota (99 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Alexandria, VA / 99 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE Premium Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT50/47 City/Highway MPG
Features and Specs:
Listing Information:
VIN: JTDACACU6P3000593
Stock: TMS00593
Listed since: 06-21-2023
$42,840Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAlexandria Toyota (99 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Alexandria, VA / 99 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE Premium Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT50/47 City/Highway MPG
Features and Specs:
Listing Information:
VIN: JTDACACU9P3004329
Stock: TMS04329
Listed since: 07-21-2023
$47,648Dealer PriceGuardian Gray Color: Guardian Gray Guardian Gray4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU0P3010665
Stock: 00231654
Listed since: 09-12-2023
$44,453Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU0P3007930
Stock: 00231547
Listed since: 08-07-2023
$42,443Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU3P3010112
Stock: 00231651
Listed since: 09-12-2023
$47,648Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU0P3010438
Stock: 00231652
Listed since: 09-12-2023
$44,453Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU5P3010144
Stock: 00231653
Listed since: 09-12-2023
$39,113Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Automatic temperature c...
Features and Specs:
Listing Information:
VIN: JTDACACUXP3004601
Stock: 00231264
Listed since: 06-19-2023
$45,429Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (128 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Annapolis, MD / 128 miles away from Charlottesville, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
Features and Specs:
Listing Information:
VIN: JTDACACU9P3006906
Stock: 00231684
Listed since: 09-17-2023- Arriving Soon$42,623Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (131 mi away)
- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Catonsville, MD / 131 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE Premium XSE Premium Cutting Edge 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 Ci...
Features and Specs:
Listing Information:
VIN: JTDACACU8P3007738
Stock: 3T007738
Listed since: 09-25-2023 - Arriving Soon
$37,868Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (131 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Catonsville, MD / 131 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE XSE Wind Chill Pearl 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 City/Highway M...
Features and Specs:
Listing Information:
VIN: JTDACACU3P3009316
Stock: 009316
Listed since: 08-11-2023 - Arriving Soon$39,153Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Catonsville (131 mi away)
- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Catonsville, MD / 131 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE XSE Wind Chill Pearl 2.0L 4-Cylinder DOHC 16V VVT 50/47 City/Highway MPG Continuously Variable (ECVT) 50/47 City/Highway M...
Features and Specs:
Listing Information:
VIN: JTDACACU6P3009665
Stock: 009665
Listed since: 09-07-2023 - Arriving Soon
$34,468Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticHeritage Toyota Owings Mills (137 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Owings Mills, MD / 137 miles away from Charlottesville, VA
2023 Toyota Prius Prime SE 53/51 City/Highway MPG *Your additional costs are sales tax, tag and title fees for the state in which the vehicle will be ...
Features and Specs:
Listing Information:
VIN: JTDACACU5P3010113
Stock: 010113
Listed since: 09-08-2023 
$42,623Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticHeritage Toyota Owings Mills (137 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Owings Mills, MD / 137 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE Premium 50/47 City/Highway MPG *Your additional costs are sales tax, tag and title fees for the state in which the vehicle...
Features and Specs:
Listing Information:
VIN: JTDACACU7P3009190
Stock: 7T009190
Listed since: 09-20-2023
$47,923Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Westminster Toyota (138 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Westminster, MD / 138 miles away from Charlottesville, VA
All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $500.
Features and Specs:
Listing Information:
VIN: JTDACACU3P3007808
Stock: 00C30459
Listed since: 08-05-2023- New Listing
$44,728Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Westminster Toyota (138 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Westminster, MD / 138 miles away from Charlottesville, VA
All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $500.
Features and Specs:
Listing Information:
VIN: JTDACACUXP3009555
Stock: 00C30458
Listed since: 09-30-2023 
$47,923Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Westminster Toyota (138 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Westminster, MD / 138 miles away from Charlottesville, VA
All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $500.
Features and Specs:
Listing Information:
VIN: JTDACACU4P3009678
Stock: 00C30470
Listed since: 09-09-2023
$46,198Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Easton Toyota (142 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Easton, MD / 142 miles away from Charlottesville, VA
2023 Toyota Prius Prime XSE Premium in Wind Chill Pearl, COME ON IN AND DRIVE THIS ONE HOME TODAY !! **, THIS ONE WONT LAST LONG... DON'T MISS YOUR CH...
Features and Specs:
Listing Information:
VIN: JTDACACU8P3009621
Stock: 00230983
Listed since: 09-09-2023
$36,779Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticKoons Easton Toyota (142 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
- + more
Close
Located in Easton, MD / 142 miles away from Charlottesville, VA
2023 Toyota Prius Prime SE in Guardian Gray, COME ON IN AND DRIVE THIS ONE HOME TODAY !! **, THIS ONE WONT LAST LONG... DON'T MISS YOUR CHANCE TO OWN ...
Features and Specs:
Listing Information:
VIN: JTDACACU7P3009545
Stock: 00230924
Listed since: 09-02-2023
$43,743Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (145 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Baltimore, MD / 145 miles away from Charlottesville, VA
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
Features and Specs:
Listing Information:
VIN: JTDACACU9P3009322
Stock: 232231
Listed since: 08-14-2023- $43,368Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticJerry's Toyota (145 mi away)
- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
- Keyless Entry/Start
- + more
Close
Located in Baltimore, MD / 145 miles away from Charlottesville, VA
*PLEASE READ BEFORE CALLING* Prices include all applicable manufacturer rebates. Excludes taxes, tags, dealer installed options, and $500 dealer proce...
Features and Specs:
Listing Information:
VIN: JTDACACU6P3009889
Stock: 232354
Listed since: 09-11-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $42,429 |
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,443 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $33,779 |
More about the Toyota Prius Prime
Edmunds has 117 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $33,779 to $43,743.
How much is a new 2023 Toyota Prius Prime in Charlottesville, VA?
- A new 2023 Toyota Prius Prime starts at $33,779 (including destination charge) in Charlottesville, VA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Charlottesville, VA?
- A new 2023 Toyota Prius Prime Hatchback starts at $33,779 in Charlottesville, VA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.