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  • Stock photo**
    • Exterior color: Supersonic RedSupersonic Red
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Haley Toyota of Richmond (64 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Midlothian, VA / 64 miles away from Charlottesville, VA

    *Vehicle pricing excludes tax, title, tags, $799 processing fee, and $299 fee for theft protection etch.*

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3029852
    Stock: H73499
    Listed since: 09-09-2024

  • Arriving Soon
    Stock photo**
    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Ourisman Toyota of Woodbridge (78 mi away)3.8 out of 5 stars(10)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Woodbridge, VA / 78 miles away from Charlottesville, VA

    2024 Toyota Prius Prime XSE Premium XSE Premium Cutting Edge FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVTBLIS / BLIND SPOT MONITORING...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU8R3029886
    Stock: R3029886
    Listed since: 09-21-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • AutoNation Toyota Leesburg (89 mi away)4.94 out of 5 stars(111)
    • Five Star Dealer
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Leesburg, VA / 89 miles away from Charlottesville, VA

    Advanced Technology Package,Solar Roof,Dual Moonroof,Navigation System,Heated Rear Seats,All Weather Floor Liners/Cargo Liner (Tms),Body Side Moldings...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3029917
    Stock: R3029917
    Listed since: 10-10-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red clothBlack and Red cloth
    • 4cyl Automatic
    • Koons Tysons Toyota (91 mi away)4.78 out of 5 stars(41)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Vienna, VA / 91 miles away from Charlottesville, VA

    All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $899.

    Features and Specs:

    52 Combined MPG (53 City/51 Highway)

    Listing Information:

    VIN: JTDACACU3R3029617
    Stock: 00244268
    Listed since: 10-05-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red clothBlack and Red cloth
    • 4cyl Automatic
    • Koons Tysons Toyota (91 mi away)4.78 out of 5 stars(41)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Vienna, VA / 91 miles away from Charlottesville, VA

    All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $899.

    Features and Specs:

    52 Combined MPG (53 City/51 Highway)

    Listing Information:

    VIN: JTDACACU8R3021075
    Stock: 00249414
    Listed since: 09-06-2024

    • Exterior color: Supersonic RedSupersonic Red
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Koons Arlington Toyota (95 mi away)4.8 out of 5 stars(5)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Arlington, VA / 95 miles away from Charlottesville, VA

    All prices exclude tax, tags, title, registration, electronic filing fee and processing fee of $899.

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU5R3029814
    Stock: 00242236
    Listed since: 09-24-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red clothBlack and Red cloth
    • 4cyl Automatic
    • Passport Toyota (100 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Suitland, MD / 100 miles away from Charlottesville, VA

    2024 Toyota Prius Prime SE Gray 2.0L 4-Cylinder DOHC 16V VVT FWD Automatic<br><br><br>All new Toyotas come standard with Bluetooth, Backup Camera and ToyotaCar...

    Features and Specs:

    52 Combined MPG (53 City/51 Highway)

    Listing Information:

    VIN: JTDACACU3R3028273
    Stock: 27004
    Listed since: 09-17-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Passport Toyota (100 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Suitland, MD / 100 miles away from Charlottesville, VA

    2024 Toyota Prius Prime XSE Wind Chill Prl 2.0L 4-Cylinder DOHC 16V VVT FWD Automatic<br><br><br>All new Toyotas come standard with Bluetooth, Backup Camera an...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU9R3022509
    Stock: 27077
    Listed since: 09-04-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Fitzgerald Toyota Gaithersburg (103 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Gaithersburg, MD / 103 miles away from Charlottesville, VA

    You won't want to miss this excellent value! A versatile hatchback seating as many as 5 occupants with ease! Top features include rain sensing wipers,...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU9R3028830
    Stock: 028830
    Listed since: 08-17-2024

  • Arriving Soon
    Stock photo**
    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Fitzgerald Toyota Gaithersburg (103 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Gaithersburg, MD / 103 miles away from Charlottesville, VA

    You won't want to miss this excellent value! You'll appreciate its safety and convenience features! All of the premium features expected of a Toyota a...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3028623
    Stock: 028623
    Listed since: 08-17-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Fitzgerald Toyota Gaithersburg (103 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Gaithersburg, MD / 103 miles away from Charlottesville, VA

    This vehicle won't be on the lot long! Packed with features and truly a pleasure to drive! This model accommodates 5 passengers comfortably, and provi...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3028393
    Stock: 028393
    Listed since: 08-17-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Fitzgerald Toyota Gaithersburg (103 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Gaithersburg, MD / 103 miles away from Charlottesville, VA

    You won't want to miss this excellent value! This hatchback invigorates its segment with sporty proportions, generous equipment and exceptional safety...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3024876
    Stock: 024876
    Listed since: 10-03-2024

  • New Listing
    Stock photo**
    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Bayside Toyota (108 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Prince Frederick, MD / 108 miles away from Charlottesville, VA

    Cutting Edge 2024 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3028766
    Stock: R3028766
    Listed since: 09-18-2024

  • New Listing
    Stock photo**
    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red clothBlack and Red cloth
    • 4cyl Automatic
    • Bayside Toyota (108 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Prince Frederick, MD / 108 miles away from Charlottesville, VA

    Cutting Edge 2024 Toyota Prius Prime SE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    52 Combined MPG (53 City/51 Highway)

    Listing Information:

    VIN: JTDACACU0R3028697
    Stock: R3028697
    Listed since: 09-30-2024

  • Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Toyota of Bowie (114 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Bowie, MD / 114 miles away from Charlottesville, VA

    Nav System, Moonroof, Heated Seats, Onboard Communications System, iPod/MP3 Input, Aluminum Wheels, FIXED GLASS ROOF, RADIO: TOYOTA AUDIO MULTIMEDIA W...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU9R3028522
    Stock: R3028522
    Listed since: 10-04-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Toyota of Bowie (114 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Bowie, MD / 114 miles away from Charlottesville, VA

    Navigation, Heated Seats, Aluminum Wheels, Back-Up Camera, Satellite Radio, iPod/MP3 Input. Wind Chill Pearl exterior and BLACK/RED interior. Warranty...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU1R3026912
    Stock: R3026912
    Listed since: 09-19-2024

  • Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Toyota of Bowie (114 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Bowie, MD / 114 miles away from Charlottesville, VA

    NAV, Heated Seats, Onboard Communications System, Back-Up Camera, Alloy Wheels, RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3... DIGITAL KEY CAPABILITY, iPod/...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3025916
    Stock: R3025916
    Listed since: 09-09-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Koons Annapolis Toyota (125 mi away)3.8 out of 5 stars(10)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Annapolis, MD / 125 miles away from Charlottesville, VA

    4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU9R3027659
    Stock: 00241533
    Listed since: 08-06-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Koons Annapolis Toyota (125 mi away)3.8 out of 5 stars(10)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Annapolis, MD / 125 miles away from Charlottesville, VA

    4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3022272
    Stock: 00240796
    Listed since: 07-03-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Koons Annapolis Toyota (125 mi away)3.8 out of 5 stars(10)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Annapolis, MD / 125 miles away from Charlottesville, VA

    4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU6R3019003
    Stock: 00240982
    Listed since: 07-03-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Koons Annapolis Toyota (125 mi away)3.8 out of 5 stars(10)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Annapolis, MD / 125 miles away from Charlottesville, VA

    4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU8R3027023
    Stock: 00241532
    Listed since: 08-06-2024

Showing 1 - 21 out of 323 listings

Consumer Reviews for the Toyota Prius Prime

Read recent reviews for the Toyota Prius Prime
Overall Consumer Rating
4.9 out of 5 stars9 Reviews
Write a vehicle reviewSee all 9 reviews
  • 5 star
    (89%)
  • 4 star
    (11%)
  • 3 star
    (0%)
  • 2 star
    (0%)
  • 1 star
    (0%)
5 out of 5 stars

Fun and Enjoyable Drive - Premium Quality

Richard C., 07/24/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade. We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons. Pros: Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle. One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on. Cons: The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats. The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius. Verdict (Personal Opinion): This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
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TrimMPGEngineStarting Price
2024 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)50 - 474-cylinders (plug-in hybrid)$38,264
2024 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)50 - 474-cylinders (plug-in hybrid)$43,244
2024 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)53 - 514-cylinders (plug-in hybrid)$34,444

More about the Toyota Prius Prime

Edmunds has 323 New Toyota Prius Primes for sale near you, including a 2024 Prius Prime SE Hatchback and a 2024 Prius Prime XSE Premium Hatchback ranging in price from $34,444 to $44,173.

How much is a new 2024 Toyota Prius Prime in Charlottesville, VA?

A new 2024 Toyota Prius Prime starts at $34,444 (including destination charge) in Charlottesville, VA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next.

How much does a 2024 Toyota Prius Prime Hatchback cost in Charlottesville, VA?

A new 2024 Toyota Prius Prime Hatchback starts at $34,444 in Charlottesville, VA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds.
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