2020 Audi SQ8 Prestige 4dr SUV AWD (4.0L 8cyl Turbo gas/electric hybrid 8A)
I loved the looks of the Q8 when I first spotted it in 2019. I remember seeing it for the first time driving through a Whole Foods parking lot, wondering what model it was. It didn't look like anything I'd seen from Audi. There was a more sporty look to it compared to the Audi Q7, which I thought looked too much like a Wagon.
Audi managed to beat out BMW and Mercedes in terms of looks … for a Sports Activity Coupe type vehicle. The rear end of the BMW X6 is just ghastly, and while the Mercedes GLE is a somewhat better take on the coupe version of an SUV, Audi managed to execute the look much better, especially toward the rear of the vehicle.
The interior of the Audi Q8 is phenomenal, clean, and if you love tech, this IS your vehicle. People complain about the piano black interiors, but you can't beat the clean lines. In particular, Audi did an amazing job incorporating the air vents across the panel with a seamless, modern look. You get used to having no real buttons (only digital), very quickly, especially if you become accustomed using the steering wheel buttons to navigate the Audi's numerous functions.
Here's where I start complaining. The Audi 6-cylinder Q8 55 TFSI has terrible throttle lag. I called my local Audi dealership several times about the Auto Stop/Start function not engaging quick enough. Often times, the engine would shut off at a rolling stop at an intersection, anticipating a full stop. However, if the intersection was clear, in normal driving one would go ahead and proceed with a turn. You would apply the pedal as you rolled out into the intersection, but always to my surprise, the engine would not engage. It was a good 2-4 seconds before power went from the pedal to the engine. Human intuition is to apply more pedal if you aren't getting a response, so by the time the engine finally accepted the pedal inputs, you would be quite heavy on the pedal and the vehicle would lurch aggressively forward, with you being already panicked about the stall you are experiencing in the middle of an intersection.
My dealership's response to this was that it was a driving characteristic of the car. It was not. At my 10K mileage service, they admitted there was a problem, and they had developed a patch for it. They applied the tuning patch, and it did help things some.
The 6-cylinder, 55 TFSI's transmission is quite odd as well. It's almost as if first and second gears do not exist, as the engine shifts from these gears very quickly, and the feel is very unnatural. At this point, the SQ8 was becoming more widely available in the US, and I found one about 200 miles from home. I decided to test drive it.
The 8-cylinder SQ8 is by far much better than the 6-cylinder 55 TFSI. The engine is incredibly responsive, with so much power available in every gear. The transmission shifts as one would expect and anticipate. The sound of the SQ8 is throaty, but not annoyingly loud or obnoxious, unless you want it to be. Part of me thinks the exhaust note responds to the way you are driving, as the more aggressively you drive the vehicle, the more pops and cracks you hear on the downshifts, and the throatier the response you receive from throttle inputs.
The SQ8 is perfection. The air suspension provides and excellent ride quality, and in dynamic mode, stiffens enough to feel like you are driving a car, instead of a large, heavy SUV. There is nothing SUV about the driving quality of this vehicle. There is barely any roll, and the steering is so nimble, tight, and responsive. I test drove a Range Rover Sport, prior to this purchase, and that vehicle felt top heavy, and disconnected from the road. Not the case with the Audi Q8 or SQ8.
If you can spring the $100k+ for the Audi SQ8, it is ABSOLUTELY worth the money for the incredible power, torque, and sound. The 6-cylinder, 55 TFSI Q8 is a fine vehicle after the patch, but lacked the power and presence in the driving experience that I desired.
As far as the RSQ8, while there are styling and engine features of the vehicle that are stunning and aggressive to admire, I couldn't justify spending another 40-50K for an additional 90 HP.
Audi has managed to produce an absolute masterpiece in the SQ8. It fits wonderfully in between the 55 TFSI and the RSQ8. The SQ8 is a phenomenal competitor to the BMW M models and the mid-level Mercedes AMG class SUV's, and should be highly considered when shopping for this class of vehicle.
2023 Audi SQ8 Premium Plus 4dr SUV AWD (4.0L 8cyl Turbo gas/electric hybrid 8A)
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2023 Audi SQ8 Prestige 4dr SUV AWD (4.0L 8cyl Turbo gas/electric hybrid 8A)
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More about the Audi SQ8
Edmunds has 205 New Audi SQ8s for sale near you, including a 2023 SQ8 Premium Plus SUV and a 2023 SQ8 Prestige SUV ranging in price from $101,940 to $128,720.
How much is a new 2023 Audi SQ8 in Green Bay, WI?
A new 2023 Audi SQ8 starts at $101,940 (including destination charge) in Green Bay, WI. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Audi SQ8 SUV cost in Green Bay, WI?
A new 2023 Audi SQ8 SUV starts at $101,940 in Green Bay, WI. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
How much is a brand-new Audi SQ8 in Green Bay, WI?
A brand-new Audi SQ8 starts at $101,940 in Green Bay, WI. The price can change based on a number of factors such as location, model year, trim level and options. Learn more
How much does a 2023 Audi SQ8 cost in Green Bay, WI?
A 2023 Audi SQ8 costs from $101,940 to about $128,720 in Green Bay, WI. The prices will vary based on trim level, installed options and dealership discounts. Learn more