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Ferman Buick GMC


24252 State Rd 54, Lutz, FL 33559 (map)
Today 8:30 AM - 8:00 PM
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Dealership Sales Review

1 out of 5 starssales Rating
Bait and Switch
Written by EncoreGuy on 07/26/2015

After seeing this dealership's excellent prices online, I drove there from 1.5 hours away. As soon as I arrived, I had to look for a salesperson as none were out looking for customers. A gent introduced himself as Tony and I showed him what I printed from online and said I would like to see that red Buick Encore. He took the paper and said he would get the keys. After about 7 minutes, he returned and said "Well, we don't have that car, it sold yesterday (sure it did), but I brought the keys for another red one" (imagaine that). I said, "Ok. I'll be interested if I can get the same deal for one of the same MSRP." He assured me I could. We went to get that car to drive and...you guessed it...although he had the keys, the car was nowhere to be found on the lot. I then said, "There is a blue one over here that has the same MSRP." Tony replied "I'll get the keys for that one, and the keys for the white one parked in front of it." This time, 10 minutes went by, Tony returned and said "Well, I have the keys for the blue one, but we can't seem to find the keys for the White One." Really? REALLY? This is the point where I should simply have left, however I stayed. They finally found the keys for the white one and he told me the stock number was wrong, which lead to another wrong stock number and finally the keys...see a pattern here? I liked the white one and it cost $995 more on MSRP thatn the others. I asked if I could get the same deal on it and pay the extra $995, Tony assured me I could. We took the white one for a drive, when we returned, we took the blue one for a drive. Upon return I said, I will take the blue one for the price I printed from online, and if you can do the white one for $995 more, I will buy it instead. ONCE AGAIN he assurred me they could do both deals. This is now 4 assurances that he can match THEIR OWN ADVERTISED ONLINE PRICE....not another dealership's, but THEIR OWN. We go inside and start the appraisal process for my car and he gets the information ready for the sales manager to run the numbers I confirmed AGAIN we could do the price and he said YES we will do it. A few minutes later Tony comes out and says, "I have some bad news, the advertised price on the car is a MISPRINT." Really? REALLY? Recall, that the VERY FIRST thing I did when arriving at the dealership was show him the printed out advertised price of the vehical and that he already confirmed 5 times now he could do. I went to my car and brought in the printouts for 5 other Buick Encores that I printed directly off the Ferman Buick GMC website the evening before. He looked at all the printouts and then pulled up the website from his desk. Every one of the cars that just 12 hours before I had printed out were $6000 MORE on the website. Clearly at the top of the website in giant print it says "All Internet Pricing is good until August 10, 2015". He brought all of this to the attention of the sales manager who then came out and introduced himself and began to state that a BIG MISTAKE had happened. He stated he had no idea where the pricing on the original car came from...it stated clearly on the printout cars.com, and he had the printout now for 2 hours. He said, "We didn't even have that car." Funny, Tony said it sold the day before. Then, he stated the prices I printed from their own dealer website were MISTAKES. I said, 'Really? You mistaken priced 5 different vehicals, all off by $6000?" He said, "Apparently yes, but they have now been fixed." I said, what are you going to do for this deal? He said, "What I can do is sell you the car for COST minus REBATE minus our DEALER FEE." I said, "show me the numbers." He came back with a number that was, you guessed it, still $6000 MORE than the advertised prices!! I chatted with Tony a bit, and I said, "Is this something you do every day?" His answer was, "Yes every day of the week." I said, "Thank you for admitting that." He then said, "I was being facitious." I think no, this was the first time you were being truthful all day. He made a verbal contract with me 5 times, and then they made no effort whatsoever to make anything even close to right. I did not buy the car and left disgusted. Its obvious from other reviews on this site and on other sites thatn this dealership is staffed [non-permissible content removed] and operates with UNETHICAL business practices. It is unfortunate, I purchased my previous 9 cars from another dealership in another state, and likely would have purchased my next 8 after this one from Ferman...but not with this nonsense!!

  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? No
  • Did the dealer honor all commitments made? No

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