2012 BMW X3: Custom Order is Better Than Netflix
March 28, 2012
The fact that our long-term 2012 BMW X3, like every X3 -- regardless of which country for which it's destined -- is built in Spartanburg, SC, means that no European delivery program exists. BMW buyers who custom order a X3 could visit the SC plant to pick-up, but you would not be allowed on the shop floor -- of course -- to watch your X3 get built.
BMW has installed cameras on the Spartanburg assembly line. What good is that to you?
With your custom ordered X3, you'll get a personalized video of your car being built.
It's better than Netflix (and a lot more expensive.)
Hit the jump to see some highlights of an X3 build (note the VIN in lower right of some of the frames.) The video is like a short version of How It's Made or Ultimate Factories on cable, and shows some advanced assembly procedures including panoramic moonroof install, tilting assembly carrier, and marriage of body and powertrain. It's amazing!
Although it would be an experience of a lifetime, European delivery may not be achievable for many of us, due to time and expense. But visiting Spartanburg is not out of reach.
Tell us about your European (or Spartanburg) delivery experience -- with any make of car.
Albert Austria, Senior VE Engineer @ ~ 4,900 miles