Edmunds.com Editorial Team and Content Philosophy

We will inform and entertain consumers, striving to give them the benefit of our vehicular knowledge, insight into the automotive industry, experience of owning and driving vehicles, and lessons we've learned about owning, buying and selling automobiles. We exist for the consumer, and write to that audience. Everything we publish is designed to make our readers better-educated car owners, buyers and sellers.

The editors at Edmunds.com are interested in your feedback and opinions. Write to us at Letters to the Editors.

Edmunds.com Editors

Scott Oldham, Editor in Chief

My job is to help you buy the right car at the right price. As the editor in chief of Edmunds.com, I am responsible for the quality and direction of our editorial content. And I love it. It's fun, fulfilling work, but after 20 years as an automotive journalist, I know it's also a big responsibility. Edmunds.com helps empower millions of car buyers every month. Hopefully the Edmunds staff and I make the car purchase process a little easier for each and every one of them.


Brent Romans, Senior Automotive Editor

"What kind of car should I buy?" I love answering this question, so it's definitely fortuitous that I work at Edmunds.com. After graduating college with a journalism degree, I got started in 1996 working for a variety of automotive magazines. I then joined Edmunds.com in 2000. Cars and writing are passions of mine, and I very much enjoy combining the two to provide information and opinion to help shoppers find the right car. At Edmunds.com, as senior automotive editor, my main job duty is to oversee our comprehensive new car reviews.


Bill Visnic, Senior Editor

For most of my 20-plus years in automotive journalism, I've specialized in covering and analyzing automotive technology, and I've written for nearly every notable automotive publication in the process. Prior to my work at Edmunds, I spent 13 years as the chief technical editor at Ward's Automotive Group, where I conceived and developed the Ward's 10 Best Engines program, which has been one of the auto industry's most visible and coveted technology-focused annual awards since 1995. As a senior editor at Edmunds.com, I write features and car reviews from my office in Detroit, and periodically serve as a product and technology analyst.


Bryn MacKinnon, Senior Editor

In 1996, I took an entry-level editorial position in the muscle car group at magazine publisher Petersen Publishing in Los Angeles. Back then I was a total car novice, but I listened and learned and worked my way up. Now I manage all the various bits of copy that make up the car-related content from the Edmunds.com editorial team, ensure our reviews are sufficiently clear and thorough to help you make a smart, informed purchase. I'm also on our social media team, so you'll see my initials on the tweets and Facebook posts from Edmunds, too.


Carroll Lachnit, Features Editor

I came to Edmunds.com in 2010 with a journalism background that includes work as a daily newspaper reporter, a freelance writer, an editor for both print and Web publications and a novelist. I use all of my varied background every day at Edmunds as I work with the consumer advice team on stories dealing with car buying, financing, safety, fuel economy, technology and maintenance.


Philip Reed, Senior Consumer Advice Editor

As the senior consumer advice editor, I write articles about car buying and other aspects of car ownership. Before that I was a book author and newspaper reporter. In addition to authoring many of the Tips & Advice articles for Edmunds, I've created several profiles for the popular "Confessions" page. The greatest satisfaction I get from my job is explaining the fine art of car buying to readers in a way that helps them overcome obstacles and stick up for themselves.


Chris Walton, Chief Road Test Editor

I'm a numbers and words guy. I share the responsibility of driver-of-record for instrumented testing of any vehicle that rolls into the Edmunds.com garage. In this capacity, I've been with Edmunds since 2006, and prior to that, I spent 10 years at an automotive enthusiast magazine. Minivans to supercars, I've driven them all. My job is to find the dynamic limits of every vehicle (not my own), record and interpret data (not make up 0-60 times), and tell you in my own words what the unvarnished experience was. I love my job. I hate the helmet hair.


James Riswick, Automotive Editor

I've been at Edmunds since 2007 and in the auto journalism business since 2005 when I interned during college at a car magazine in my hometown of Toronto. It's a job I'd wanted since I figured the logical career goal was one that melded my ability to write with my love of cars (it seemed more realistic than writing James Bond films). A journalism degree from Pepperdine University and a few years later, and I find myself living the dream writing Edmunds model reviews and test-drives, while also contributing to the Edmunds video team.


John DiPietro, Automotive Editor

Born with 93 octane flowing through my veins, my passion for automobiles ranges from the classics of the 1930s through the muscle cars of the 1960s to the current crop of super sport sedans. After years of advising friends and family members on which new cars they should consider, I landed my dream job in 1999 — writing test-drives for Edmunds.com. My other duties include writing model reviews and managing the polls for Consumers' Favorites.


Warren Clarke, Automotive Content Editor

As automotive content editor, I am responsible for our weekly Top 10 lists, and I also write and edit test-drives and model reviews. My career as an automotive journalist began in 2001 here at Edmunds.com. Buying a car can be overwhelming — it can sometimes feel as if there are a million decisions that need to be made. I enjoy being able to help people simplify this process and make smarter choices.


Mark Takahashi, Automotive Editor

I've been working my dream job as an automotive journalist for only a few years now, but have been in the car magazine business for well over a decade as an art director. As an associate editor here at Edmunds.com, I primarily produce content that informs the consumer about a wide range of vehicles in the form of model reviews and test-drives. From time to time, I also get back to my roots by creating graphics and photography for Edmunds.


Ronald Montoya, Consumer Advice Editor

It's rare that a person gets to start his career at one of the best companies in their field. But after earning a degree in journalism from California State University, Northridge, I started at Edmunds.com as an intern in 2008. My hard work paid off and I was eventually hired on full-time. As a Consumer Advice Editor, my job is to keep our articles up to date, buy and sell our long-term test cars and use my five years of experience working at a car dealership to give readers the advice they need to find great deals and avoid getting ripped off.

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