- Hyundai has announced that it will send its most powerful 2013 Hyundai Veloster Turbo ever to the 2013 SEMA Show.
- The custom 370-horsepower 2013 Veloster Turbo was done in partnership with Fox Marketing.
- Hyundai's lineup for the 2013 SEMA Show includes a number of performance-oriented custom vehicles.
COSTA MESA, California — Continuing its major push to wow crowds at the 2013 SEMA Show, Hyundai has announced that it will send its most powerful street-oriented 2013 Hyundai Veloster Turbo, created in conjunction with Fox Marketing, to the event.
For this special-edition Veloster, Fox Marketing, a Pennsylvania firm known for its high-performance project cars, started with Hyundai's 1.6-liter, turbocharged four-cylinder Gamma engine. It then layered on such advanced engine components as an upgraded BorgWarner EFR turbocharger, intercooler, AEM water/methanol injection system and ECU tuning by SeoulfulRacing, all of which boosts horsepower from 201 to 370.
Handling is enhanced with a UNIQ Performance strut brace, ImportShark chassis bracing and ARK Performance coil-over suspension.
The Veloster's exterior modifications include special hand-mixed paint from BASF, called R-M Oynx HD Waterborne SkyAqua Pearl, and Hyundai Genesis coupe foglights, as well as special front and rear fascia treatments. The result is an aggressive look that complements the considerable increase in performance and handling.
And Fox didn't neglect the Veloster's interior. The cabin features Takata Street Pro LE reclining racing seats with Takata Drift III four-point harnesses to hold the driver and front passenger firmly in place, while custom Takata seats keep things comfy for those in the back.
In a statement, Scott Margason, director of product planning for Hyundai, said: "The Veloster Turbo was designed with affordable performance in mind. Fox Marketing's unique concept showcases the versatility of our turbocharged four-cylinder Gamma engine family while expanding the overall performance envelope for the Veloster line."
The Fox Marketing Veloster is the latest custom vehicle announced by Hyundai for the 2013 SEMA show.
Other unique Hyundai vehicles being featured at the event include another Veloster Turbo; the Yellowcake Night Racer; the 2013 Genesis Coupe ARK Legato Concept; the Genesis Coupe JP Edition; and the 1,000-horsepower 2013 Hyundai Genesis Coupe by Bisimoto.
Edmunds says: Hyundai is determined not to be outdone when it comes to performance vehicles for the 2013 SEMA show. But it's got a long way to go to catch up with Ford's 57-vehicle offensive.