2012 SEMA ShowJust the Facts:
- Chrysler Group is showing 24 models modified by its Mopar aftermarket-performance division at the Specialty Equipment Market Association show in Las Vegas, October 30 - November 2.
- Highlights include a Hemi-powered Wrangler, V10-packing Charger and California rat racer-inspired Fiat 500.
- Chrysler's Mopar unit will showcase more than 500 performance parts and accessories at SEMA.
CENTER LINE, Michigan — The Chrysler Group is rolling out some heavy — and even not-so-heavy — artillery for its 15,000 square-foot display area at the Specialty Equipment Market Association show in Las Vegas starting October 30. Unlike Detroit rival Ford, which is turning loose tuner partners to modify some of its vehicles, the two dozen vehicles Chrysler displays at this year's SEMA show rely almost exclusively on development and components from the company's Mopar aftermarket parts and service unit.
"The SEMA show is the perfect place for us to showcase our vast portfolio of proven, quality-tested Mopar performance parts and accessories," said Pietro Gorlier, president and CEO of Mopar. Many of the parts and accessories used on the SEMA concept vehicles can be purchased right now, Mopar officials said at a media event here today.
Although the world may be more focused than ever on fuel economy, Chrysler hasn't forgotten the brand power of its Hemi overhead-valve V8 and several of the company's concept vehicles for the upcoming SEMA soiree feature the big-muscle motor.
- The Jeep Wrangler Sand Trooper concept — which Chrysler said was not yet sufficiently finished to show in final form — is the showpiece for Mopar's "new portfolio of high-end, hard-core Jeep performance parts," so fittingly, it has a 5.7-liter Hemi "conversion kit" that results in a Wrangler with 375 horsepower and 410 pound-feet of torque. The Sand Trooper is lifted 5 inches and has new Mopar-designed beadlock wheels. Outside, there's a hip matte paint finish, half doors and the Add-a-Trunk part that, well, provides a lockable trunk for the Wrangler.
- The Urban Ram concept fits the 392 Hemi crate motor to bring 470 hp to bear on the Ram regular-cab chassis. The truck is visually lowered with a Mopar ground-effects kit you can buy right now for the 2013 Ram, plus a clean-looking chin spoiler and grille and vented hood that you can't buy — yet. There are 22-inch "hyperblack" alloys and SRT-developed brakes.
- Like the 2013 Dodge Charger but the standard Hemi or breathed-on SRT8 version just aren't enough? Chrysler's got the over-the-top crowd covered with the Dodge Charger Juiced concept, replete with a Viper V10 crate engine that fronts a meager 650 hp. Chrysler's subtle "custom" feel for the Charger Juiced comes from a prototype sweet, matte hood and roof that are a darker matte than the rest of the car's "Copperhead" paint color. There's also a functional forward-facing ram-air intake and 20-inch alloys that soon will be in the Mopar catalog for all SRT models, Chrysler says.
- On the lighter side for SEMA is Mopar's 2013 Fiat 500 Beach Cruiser. If you don't drop dead over the delicious charcoal matte paint, the 500 Beach Cruiser's alloy wheels — that, in an ironic retrograde play are designed to look like stamped-steel jobs — certainly are to die for. There are intricate small louvers in the hood and teak inserts in the 500 Beach Cruiser's floor.
Edmunds says: There's going to be tons of punch — mechanical and visual — in Chrysler's 2012 SEMA show display.