2025 Volkswagen Atlas MSRP and Invoice Price

Trims	MSRP	Invoice Price	Edmunds Suggested
SE	$39,625	$38,059	$34,588
SE w/Technology Most Popular	$43,730	$41,995	$38,582
Peak Edition	$48,080	$46,167	$43,213
SEL	$49,625	$47,649	$44,868
SEL Premium R-Line	$54,630	$52,448	$49,875

Prices shown are for the most popular style of each trim with typically-equipped options.

What’s the MSRP for the 2025 Volkswagen Atlas?

Starting MSRP: $39,625

The Manufacturer’s Suggested Retail Price (MSRP) for the 2025 Volkswagen Atlas starts at $39,625 for the SE base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Volkswagen sets and recommends that a Volkswagen dealership charge for its Atlas vehicles. MSRP is often cited in many advertisements and vehicle reviews.

The most popular trim of the 2025 Volkswagen Atlas is the SE w/Technology, which has an MSRP of $43,730 with destination fee and popular options. The highest-priced SEL Premium R-Line trim has an MSRP of $54,630 with destination fee and popular options. Learn more

What’s the invoice price for the 2025 Volkswagen Atlas?

Starting Invoice Price: $38,059

The Edmunds Estimated Invoice Price for the 2025 Volkswagen Atlas is $38,059 for the SE base trim with destination fee and popular options.

The Edmunds Estimated Invoice Price for the 2025 Volkswagen Atlas is the price Edmunds determined the Volkswagen dealership paid Volkswagen for a 2025 Atlas vehicle. Some people focus on this price, but depending on the demand for a Atlas and other factors, actual Volkswagen dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2025 Volkswagen Atlas based on recent transactions, which predicts the market price of 2025 Atlas vehicles, regardless of the invoice price.

The popular SE w/Technology trim has an invoice price of $41,995 with destination fee and popular options. And the highest-priced SEL Premium R-Line trim has an invoice price of $52,448 with destination fee and popular options. Learn more

What does Edmunds suggest that I pay for the 2025 Volkswagen Atlas based on recent purchases in my area?

Starting Edmunds Suggested Price: $34,588

Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2025 Volkswagen Atlas SE base trim is $34,588.

The Edmunds Suggested Price for a 2025 Volkswagen Atlas is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.

The Edmunds Suggested Price for the popular SE w/Technology trim with destination fee and popular options is $38,582. And the Edmunds Suggested Price for the SEL Premium R-Line trim with destination fee and popular options is $49,875. Edmunds Suggested Price is the Edmunds equivalent to the blue book value for a car. Learn more

What’s the process for getting the best price on a 2025 Volkswagen Atlas?

1. You’ll want to contact local Volkswagen dealers and ask them for their best price for the 2025 Volkswagen Atlas trim that you want.

2. Compare your dealer price quotes for the 2025 Volkswagen Atlas using Edmunds Price Checker™.

3. When choosing where to purchase your car, you may want to consider other factors like how you were treated by the dealership sales staff over the phone and via email, and the convenience/location of the dealership. Learn more

Where can I get local dealer price quotes on a 2025 Volkswagen Atlas?

Dealers often can’t show their lowest prices online. Learn more

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Am I getting a good deal on my 2025 Volkswagen Atlas with the price quote I have?

Edmunds Price Checker™ rates your dealer price quote for a 2025 Volkswagen Atlas as high, fair, good or great. Based on the Atlas VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more

Are you getting a good price? Check it before you buy.

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This chart will rate your price quote based on sales up through July 14th, including destination fee, and any rebates currently available near Owosso, MI

How to check a dealer price

Edmunds Price Checker™ rates the dealer price quote for a specific car you’re about to purchase.

Style: You must select a Make, Model and Year before we can populate the Style dropdown. Select the version of your next car that has the features you need.If you’re not sure, visit our 2025 Volkswagen Atlas features & specs comparison page.
Dealer price quote: Enter the price that a local dealer has quoted you for a specific vehicle including installed optional equipment, but excluding taxes and fees. Make sure the vehicle is both the Style you want, and has the installed optional equipment you want.
MSRP from quote: This is the Manufacturer’s Suggested Retail Price for the same vehicle as your dealer price quote. Enter the MSRP price including installed optional equipment, but excluding taxes and fees. If you have the VIN number for the vehicle, you can use our instead, and we’ll populate the MSRP for you.
Rate this dealer offer: Hit this button and our chart will populate with the range of prices that shoppers in your area have been paying for the same Style.

What is the out-the-door price for a 2025 Volkswagen Atlas with taxes and fees?

Starting Out-the-Door Price: $36,912

The out-the-door price for the 2025 Volkswagen Atlas SE trim with options is $36,912 - this is based on an Edmunds Suggested Price of $34,588 and $2,324 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.

The out the door price for the popular SE w/Technology trim is $41,170 - $38,582 for the Edmunds Suggested Price, and $2,588 in taxes and fees. The highest-priced SEL Premium R-Line trim has the out the door price of $53,207 - $49,875 for the Edmunds Suggested Price, and $3,332 in taxes and fees. Learn more

How can I calculate my monthly payment or lease payment for the 2025 Volkswagen Atlas?

Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more

Monthly Loan Calculator Monthly Lease Calculator

How much does optional equipment cost for the 2025 Volkswagen Atlas?

Use Edmunds Build & Price to customize your 2025 Volkswagen Atlas. We have pricing for OEM factory-installed options, but not dealer-installed options.