2024 Toyota Prius MSRP and Invoice Price
| Trims | MSRP | Invoice Price | Edmunds Suggested |
|---|---|---|---|
| LE | $29,045 | $27,369 | $28,997 |
| XLE | $32,490 | $30,321 | $32,436 |
| Limited | $36,060 | $33,644 | $36,000 |
Prices shown are for the most popular style of each trim with typically-equipped options.
What’s the MSRP for the 2024 Toyota Prius?
Starting MSRP: $29,045
The Manufacturer’s Suggested Retail Price (MSRP) for the 2024 Toyota Prius starts at $29,045 for the LE base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Toyota sets and recommends that a Toyota dealership charge for its Prius vehicles. MSRP is often cited in many advertisements and vehicle reviews.
What’s the invoice price for the 2024 Toyota Prius?
Starting Invoice Price: $27,369
The Edmunds Estimated Invoice Price for the 2024 Toyota Prius is $27,369 for the LE base trim with destination fee and popular options.
The Edmunds Estimated Invoice Price for the 2024 Toyota Prius is the price Edmunds determined the Toyota dealership paid Toyota for a 2024 Prius vehicle. Some people focus on this price, but depending on the demand for a Prius and other factors, actual Toyota dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2024 Toyota Prius based on recent transactions, which predicts the market price of 2024 Prius vehicles, regardless of the invoice price.
What does Edmunds suggest that I pay for the 2024 Toyota Prius based on recent purchases in my area?
Starting Edmunds Suggested Price: $28,997
Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2024 Toyota Prius LE base trim is $28,997.
The Prius is in high demand, so the Edmunds Suggested Price is right around the MSRP.
The Edmunds Suggested Price for a 2024 Toyota Prius is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.
What’s the process for getting the best price on a 2024 Toyota Prius?
1. You’ll want to contact local and ask them for their best price for the 2024 Toyota Prius trim that you want.
2. Compare your dealer price quotes for the 2024 Toyota Prius using Edmunds Price Checker™.
Where can I get local dealer price quotes on a 2024 Toyota Prius?
Dealers often can’t show their lowest prices online.
Use to get their best price for a 2024 Toyota Prius via email - save up to $54. Learn more
Am I getting a good deal on my 2024 Toyota Prius with the price quote I have?
Edmunds Price Checker™ rates your dealer price quote for a 2024 Toyota Prius as high, fair, good or great. Based on the Prius VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more
Are you getting a good price? Check it before you buy.
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2024 Toyota Prius
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Where do I get the VIN?Enter the VIN of the vehicle the dealer quoted you. The car's vehicle identification number (VIN) is unique, and is composed of 17 characters (digits and capital letters). The VIN is listed on the car’s window sticker, or you can ask the dealership to send you the VIN number.
Enter prices to rate a deal
This chart will rate your price quote based on sales up through April 22nd, including destination fee, and any rebates currently available near Columbus, OH
How to check a dealer price
Edmunds Price Checker™ rates the dealer price quote for a specific car you’re about to purchase.
What is the out-the-door price for a 2024 Toyota Prius with taxes and fees?
Starting Out-the-Door Price: $31,338
The out-the-door price for the 2024 Toyota Prius LE trim with options is $31,338 - this is based on an Edmunds Suggested Price of $28,997 and $2,341 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.
How can I calculate my monthly payment or lease payment for the 2024 Toyota Prius?
Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more
How much does optional equipment cost for the 2024 Toyota Prius?
Use Edmunds Build & Price to customize your 2024 Toyota Prius. We have pricing for OEM factory-installed options, but not dealer-installed options.
Are there great deals available nearby?
See all 2024 Toyota Prius vehicles for sale near you. You can sort by Best Deals.