Skip to FiltersReport abuse
126 listings
- $35,625MSRP $37,602
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Black clothBlack cloth
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $1,977 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dua...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3P1RFV9SW572993
Stock: T15444
Listed since: 07-30-2025 - $40,168MSRP $42,587
- Exterior color: Ruby Flare PearlRuby Flare Pearl
- Interior color: Ash leatheretteAsh leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,419 off MSRPRecent Arrival! Pearl 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dua...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV5SW573046
Stock: T15439
Listed since: 07-30-2025 - Arriving Soon$38,585MSRP $40,807
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,222 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder ...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV2SW575952
Stock: SW31E013
Listed since: 07-26-2025 - Arriving Soon$40,767MSRP $43,227
- Exterior color: Ruby Flare PearlRuby Flare Pearl
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,460 off MSRPRecent Arrival! Pearl 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dua...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV7SW578023
Stock: SW31E027
Listed since: 07-31-2025 - Arriving Soon$39,401MSRP $41,752
- Exterior color: Silver Sky MetallicSilver Sky Metallic
- Interior color: Ash leatheretteAsh leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,351 off MSRPRecent Arrival! Silver Sky Metallic 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cyl...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV4SC551539
Stock: SC30K342
Listed since: 07-26-2025 - Arriving Soon$42,246MSRP $44,717
- Exterior color: Ruby Flare PearlRuby Flare Pearl
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 25 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,471 off MSRPRecent Arrival! Pearl 2025 Toyota RAV4 4D Sport Utility Limited AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dual VV...
Features and Specs:
28 Combined MPG (25 City/33 Highway)
Listing Information:
VIN: 2T3N1RFV3SW574438
Stock: SW30G450
Listed since: 07-23-2025 - Arriving Soon$41,691MSRP $44,082
- Exterior color: Midnight Black MetallicMidnight Black Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 25 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,391 off MSRPRecent Arrival! Midnight Black 2025 Toyota RAV4 4D Sport Utility Limited AWD 8-Speed Automatic 2.5L 4-Cylinder DOH...
Features and Specs:
28 Combined MPG (25 City/33 Highway)
Listing Information:
VIN: 2T3N1RFV7SW575821
Stock: SW31G014
Listed since: 07-25-2025 - Arriving Soon$39,599MSRP $41,937
- Exterior color: BlueprintBlueprint
- Interior color: Ash leatheretteAsh leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,338 off MSRPRecent Arrival! Blueprint 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFVXSW574113
Stock: SW30I774
Listed since: 07-23-2025 - Arriving Soon$34,921MSRP $36,752
- Exterior color: Midnight Black MetallicMidnight Black Metallic
- Interior color: Black clothBlack cloth
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $1,831 off MSRPRecent Arrival! Midnight Black 2025 Toyota RAV4 4D Sport Utility XLE AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Du...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3P1RFV5SW574773
Stock: SW30J901
Listed since: 07-24-2025 - Arriving Soon$39,599MSRP $41,937
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Ash leatheretteAsh leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,338 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder ...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV2SC552494
Stock: SC30K577
Listed since: 07-31-2025 - Arriving Soon$40,168MSRP $42,577
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,409 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder ...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV3SC551029
Stock: SC30F286
Listed since: 07-24-2025 - Arriving Soon$39,936MSRP $42,297
- Exterior color: Midnight Black MetallicMidnight Black Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,361 off MSRPRecent Arrival! Midnight Black 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV0SC550985
Stock: SC30F259
Listed since: 07-24-2025 - Arriving Soon$40,168MSRP $42,577
- Exterior color: Silver Sky MetallicSilver Sky Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,409 off MSRPRecent Arrival! Silver Sky Metallic 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cyl...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV9SW577844
Stock: SW31G220
Listed since: 07-31-2025 - $39,005MSRP $41,243
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,238 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cylinder ...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV8SC550202
Stock: T15440
Listed since: 07-30-2025 - Arriving Soon$38,777MSRP $40,982
- Exterior color: Silver Sky MetallicSilver Sky Metallic
- Interior color: Ash leatheretteAsh leatherette
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,205 off MSRPRecent Arrival! Silver Sky Metallic 2025 Toyota RAV4 4D Sport Utility XLE Premium AWD 8-Speed Automatic 2.5L 4-Cyl...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3A1RFV3SC552116
Stock: SC30I226
Listed since: 07-30-2025 - $41,855MSRP $44,302
- Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 25 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $2,447 off MSRPRecent Arrival! Pearl 2025 Toyota RAV4 4D Sport Utility Limited AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dual VV...
Features and Specs:
28 Combined MPG (25 City/33 Highway)
Listing Information:
VIN: 2T3N1RFV2SW573099
Stock: T15443
Listed since: 07-21-2025 - Arriving Soon$35,797MSRP $37,773
- Exterior color: Magnetic Gray MetallicMagnetic Gray Metallic
- Interior color: Ash clothAsh cloth
- 5 Seats, 27 City / 33 Hwy MPG
- Toyota of Brookfield (62 mi away)
Close
Located in Brookfield, WI / 62 miles away from Madison, WI
Dealer Discount of $1,976 off MSRPRecent Arrival! Magnetic Gray 2025 Toyota RAV4 4D Sport Utility XLE AWD 8-Speed Automatic 2.5L 4-Cylinder DOHC Dua...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3P1RFV5SW579195
Stock: SW32F457
Listed since: 08-02-2025 - Arriving Soon$42,133MSRP $42,133
- Exterior color: BlueprintBlueprint
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 25 City / 33 Hwy MPG
- Wilde Toyota (68 mi away)
Close
Located in West Allis, WI / 68 miles away from Madison, WI
Sunroof, Heated/Cooled Seats, WEATHER PACKAGE, Alloy Wheels, All Wheel Drive, Power Liftgate. Blueprint exterior and BLACK interior. Warranty 5 yrs/60...
Features and Specs:
28 Combined MPG (25 City/33 Highway)
Listing Information:
VIN: 2T3N1RFV9SW578445
Stock: SW578445
Listed since: 08-01-2025 - Arriving Soon$42,222MSRP $42,222
- Exterior color: Midnight Black MetallicMidnight Black Metallic
- Interior color: Black leatheretteBlack leatherette
- 5 Seats, 25 City / 33 Hwy MPG
- Wilde Toyota (68 mi away)
Close
Located in West Allis, WI / 68 miles away from Madison, WI
Sunroof, Heated/Cooled Seats, WEATHER PACKAGE, Alloy Wheels, All Wheel Drive, Power Liftgate. Midnight Black Metallic exterior and BLACK interior. War...
Features and Specs:
28 Combined MPG (25 City/33 Highway)
Listing Information:
VIN: 2T3N1RFV9SW573763
Stock: SW573763
Listed since: 07-23-2025 - Arriving Soon$36,619MSRP $36,619
- Exterior color: BlueprintBlueprint
- Interior color: Black clothBlack cloth
- 5 Seats, 27 City / 33 Hwy MPG
- Wilde Toyota (68 mi away)
Close
Located in West Allis, WI / 68 miles away from Madison, WI
Sunroof, Heated Seats, Onboard Communications System, iPod/MP3 Input, Back-Up Camera, All Wheel Drive, Alloy Wheels, WEATHER PACKAGE, CONVENIENCE PACK...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3P1RFV0SW578312
Stock: SW578312
Listed since: 08-01-2025 - Arriving Soon$36,619MSRP $36,619
- Exterior color: BlueprintBlueprint
- Interior color: Black clothBlack cloth
- 5 Seats, 27 City / 33 Hwy MPG
- Wilde Toyota (68 mi away)
Close
Located in West Allis, WI / 68 miles away from Madison, WI
Sunroof, Heated Seats, Onboard Communications System, iPod/MP3 Input, Back-Up Camera, All Wheel Drive, Alloy Wheels, WEATHER PACKAGE, CONVENIENCE PACK...
Features and Specs:
29 Combined MPG (27 City/33 Highway)
Listing Information:
VIN: 2T3P1RFV4SW574120
Stock: SW574120
Listed since: 07-23-2025
Showing 1 - 21 out of 126 listings
Consumer Reviews for the Toyota RAV4
Read recent reviews for the Toyota RAV4
Thoughts so far...
RSJ, 05/11/2024
2024 Toyota RAV4 XLE 4dr SUV (2.5L 4cyl 8A)
I traded a Subaru Forester on this 2024 RAV4 XLE gas model. The Subaru was great for about 5 years then began to have multiple expensive repairs so I decided to go back to a more basic Toyota as I approach retirement. I've had this one about a month so cannot comment on long term reliability but Toyotas typically are reliable.
So far, I like this car. Is it exciting? No, but not … meant to be. I wanted a reliable, comfortable, spacious vehicle with the latest safety tech and Apple Car Play but not to go crazy with tech that can fail easily. This XLE has all the bells and whistles I need for a daily driver. The best thing about it so far is the powertrain. The 8-speed automatic transmission is the smoothest I have ever driven! It always seems to know what gear to be in and shifts almost imperceptibly. Toyota has so highly refined this powertrain, its hard to believe when you drive it how perfect it is. Even when driving at low speeds and in stop and go situations, its smooth and does not hunt or seem confused like transmissions often do these days. The engine is also smooth and has enough power in any situation I need. It does get a bit loud when pushed hard but it settles down once it gets back to cruising speed. This car has direct injection and port injection to avoid carbon build up so it switches between both - this is what causes the loud clattering when its in the direct injection mode. If you listen, most newer cars with direct injection are louder, its the nature of this type of engine.
The ride is comfortable and smooth and the handling is predictable and well thought out. The wind and tire noise are a bit high at higher speeds but I think this is due to the factory Toyo "Back Country" tires which are not the quietest tires. So far, the tech works great. Controls are simple and easy to learn. The base 6 speaker stereo is good enough for most of us but if you're an audiophile, you will want the JBL upgrade. I mostly listen to podcasts and satellite radio so its good for me and it handles every day music from my iPhone well as long as you keep it a reasonable volume, it doesn't handle cranking it up high very well - it wasn't meant to. The cargo area is huge and can swallow up a surprising amount of cargo. The backseat has plenty of room for two adults and includes vents and phone chargers as well as an armrest - all nice touches. There are a couple of rattles in the interior when its cold but once its warmed up they go away. The doors seem a tad flimsy but close solidly. This model got good crash ratings so I am assuming its underpinnings are solid. So far I am happy but its new so the jury is out as to how it will hold up over time - Toyota sells these things all over the world and they are still hard to get here in my area, they sell so fast so there must be something good about them!!
But, thank goodness I had a lot of equity in my Forester so I only have a small loan with generous equity from day one on this new Toyota so could easily unload it if it turns out not to be to my liking after a while! Advice, always plan to buy a car with good equity or cash down so you are not in an upside down situation - I did that when younger and its a horrible situation. Since then, I always plan to trade or use cash (or both) to be sure I have equity from the first day in a new car so I will never be "stuck" upside down in one. Plus, Toyota has some of the best resale and residual values in the industry so they are typically a good bet.
I'll update as time goes on....so far so good!
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2025 Toyota RAV4 XLE 4dr SUV AWD (2.5L 4cyl 8A) | 27 - 33 | 4-cylinders (gas) | $36,619 |
| 2025 Toyota RAV4 XLE Premium 4dr SUV AWD (2.5L 4cyl 8A) | 27 - 33 | 4-cylinders (gas) | $40,807 |
| 2025 Toyota RAV4 Limited 4dr SUV AWD (2.5L 4cyl 8A) | 25 - 33 | 4-cylinders (gas) | $42,133 |
More about the Toyota RAV4
Edmunds has 126 New Toyota RAV4s for sale near you, including a 2025 RAV4 XLE SUV and a 2025 RAV4 Limited SUV ranging in price from $36,619 to $44,717.
How much is a new 2025 Toyota RAV4 in Madison, WI?
- A new 2025 Toyota RAV4 starts at $36,619 (including destination charge) in Madison, WI. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next.
How much does a 2025 Toyota RAV4 SUV cost in Madison, WI?
- A new 2025 Toyota RAV4 SUV starts at $36,619 in Madison, WI. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds.
Filters
Skip to Results