Kerry Ford

I felt that the online price listed was deceptive. MSRP shown, "Discounts And Incentives" shown leading to a great looking price. The untold story was that the "Discounts And Incentives" were not itemized, so when you arrived at the dealer that was their starting price, which climbed as you found that you did not qualify for this or that. I also felt that while I was offered a discount for my (newer, less than 10 year old) trade-in, they essentially offered a less than reasonable price for the trade-in. This was essentially short by about the same amount as offered "discount". It required me to watch the math closely to avoid being confused by their offer(s). I prefer a more straightforward approach to offered price, offered trade-in allowance, financing options, etc. I had done considerable homework and felt that I needed watch the numbers going by very closely.