Apple Tree Honda

I live in Asheville, and so I thought that my local Honda dealer would be a great place to purchase a new Honda Odyssey. Unfortunately, I knew more about the Odyssey than the salesperson who came out to help me (David), and, in follow-up emails, he was curt and rude (at one point, in response to me asking to test-drive the car without him in it for an extended period of time, he wrote, "we sell cars, we don't rent them.") Apple Tree Honda seems firmly stuck in 1995--they don't participate in TrueCar, they don't participate in the USAA car buying program, and they seem to have no indication that you can buy a car for less than their very-close-to-MSRP prices. So I drove to Johnson City Honda to buy the Odyssey, where they have a great Internet team (Katelyn and Jennifer) who answered my many emails quickly, and gave me a much better price over email. They also participate in TrueCar and the USAA car buying service, and when I got there, they gave me a much better trade-in price than I'd been offered elsewhere, and made the transaction go fairly quickly. My first car came from Apple Tree, and I'm sad to see them fail to keep up with the times. But they really don't seem to get what it takes to sell a car in the era where you can get great information online.