Hyundai of Turnersville
Dealership Sales Review
This morning I set an appointment with Jennifer at Hyundai of Turnersville, NJ for an 11:30 AM test drive of the Genesis G90. I am a highly-qualified buyer with a limited amount of spare time, so this was not a casual test drive. I pulled up to the dealership in a 2016 Corvette, with a blank check in-hand, fully expecting to replace my fiancés 2014 Santa Feher 4th Hyundai. After driving 40 minutes, here's how my test drive went: After being greeted by a salesman, I explained that I had an appointment with Jennifer to test drive the G90. He introduced himself as the on-site Genesis expert, then walked me next-door to what he explained was a former Audi showroom. The doors were locked. We then walked through a small alley between the two dealerships only to find that the second set of doors were locked as well. Most people in his position would apologize for the delay, then asked me to wait a few minutes while he located the key. Instead he looked completely and utterly befuddled. Apparently this showroom, and the G90 in particular, was inaccessible to humans. He then suggested that with an ample amount of notice, he would have been better prepared. Again, I reiterated that I had a scheduled appointment with Jennifer at 11:30 AM, to which he responded "Jennifer is just our website coordinator." It was at that time he also mentioned that he was the only salesperson in the dealership who had attended training on the G90. I'm not certain if this was meant to belittle Jennifer's position or strengthen his own but to me, it clearly illustrated just how unimportant the Genesis line is to this dealership. He then walked me back to the Hyundai showroom, grabbed a pen and a crumpled-up Post-it note and asked for my contact information. He asked when I would be available to come back for a test drive. It was almost impossible not to laugh in his face. As a person who makes his living helping companies build high-performing cultures, the number of mistakes made during my brief visit are almost incalculable. To me, and many automotive critics as well, this experience is proof positive that Hyundai dealerships are entirely ill-equipped to compete at this automotive price point. After all, if they can't manage to open the show room door to sell these cars, I can't imagine how frustrating the actual ownership experience would be. Before leaving the dealership, I sat in my car and emailed Jennifer about my experience. Not that it would have changed my mind but I've yet to receive the courtesy of a returned email, phone call, nothing.
- Recommend this dealer? No
- Purchased a vehicle from this dealer? No
- Did the dealer honor all commitments made? No