DCH Ford of Eatontown

My friends and I made a long drive from Virginia to DCH Ford of Eatontown in New Jersey, enticed by a Mustang listed for $10,700. However, our excitement turned into disappointment when we walked out the door, and noticed the price skyrocketed to $13,232, not including financing. My experience at DCH Ford of Eatontown in took an even more frustrating turn when I discovered hidden fees and unwanted add-ons. That they added to price of the vehicle In addition to the unexpected price increase. they tacked on an extra $499 for "perma plate," which is an appearance protection warranty that I never asked for, and $399 for "pulse brake," a $40 part that makes brakes flash. Many people in Virginia, including myself, find this feature annoying. These additional charges feel deceptive and made the whole transaction unpleasant. when I confronted them about the additional $499 charge for "perma plate" (Appearance protection warranty). Their response was astonishing: they claimed that this charge is applied to every car they sell, effectively making it a requirement for customers to buy or finance a vehicle but the paper that I received from them in the packet says otherwise I ended up calling the warranty company and they said that this was not required in order to buy a car. I strongly believe that such practices should be illegal, as they clearly lack transparency and customer choice. As I inquired about the $399 charge for 'pulse braking.' To my disbelief, they claimed that this was a feature already installed on the vehicle. However, during my visit to the dealership, no one mentioned or informed me about this feature being installed. Instead, they simply added it to the cost to the vehicle's price and focused on discussing monthly payments. This lack of communication and transparency left me feeling both frustrated and deceived. It's disheartening when a dealership prioritizes hidden costs over open and honest dealings with customers. My overall experience at DCH Ford of Eatontown was marked by these regrettable practices, and I believe it's important for others to be aware of them. To validate my concerns, I contacted several other Ford dealerships in New Jersey. To my relief, they informed me that this practice is not a standard in the industry, and some even cautioned against dealing with DCH Ford of Eatontown. This widespread acknowledgment of the issue further solidified my belief that the dealership's actions were unjust and deceptive.