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Brilliance Honda of Crystal Lake


680 W Terra Cotta Ave, Crystal Lake, IL 60014 (map)
Today 9:00 AM - 6:00 PM
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Yes (31) No (0)
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Dealership Sales Review

5 out of 5 starssales Rating
Found Brillance Honda after different, bad dealership
Written by Dominic on 05/22/2024

My son has been looking for a car for the past 2 months. We recently visited a Honda dealer in Gurnee, IL. Worse experience ever, how can a dealership still sell a car over MSRP? My son found a new Honda Civic SI he liked and spoke with a nice female sales person at this Gurnee dealership. My son and I did see a $1,500 mark up for some kind of paint protection and a $2,000 "market adjustment" on the window sticker. I thought this was just a sales pitch and they would take it off, selling it at MSRP. Nope. After speaking with the sale person and the Manager Pete, they would not give up the $2,000 markup. They did drop the $1,500 paint protection cost but not the markup. They wouldn't even drop the mark up by $1,000 so he left. They said the SI is a rare car so they can charge a markup. I will NOT recommend a Honda dealership in Gurnee, IL. Go to Crystal Lake! We called Brilliance Honda and they sold us the same car for MSRP, no markup and no hidden fees!! Thank you Brilliance and thank you Eva.

  • Recommend this dealer? Yes
  • Purchased a vehicle from this dealer? Yes
  • Did the dealer honor all commitments made? Yes

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