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Lakeland Ford


1430 W Memorial Blvd, Lakeland, FL 33815 (map)
Today 12:00 PM - 6:00 PM
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Dealership Sales Review

1 out of 5 starssales Rating
Fraudulent Dishonest Tactics, Run
Written by Susan on 11/07/2024
updated 11/21/2024

•If you want to be lied to, have every promised "Guarantee" be non-existent, be gaslit, and given the runaround, this is your lucky day. •If your elderly or disabled you get doubly blessed with having your time wasted, being strung along and assumed to be an easy mark. •If you like to be open, honest and transparent, you may want to go anywhere else but here. •When you openly and honestly state exactly what vehicle you want, the price you expect to pay because they supposedly price match any competition dealer, give explicit details and openly tell that you are disabled and with an 80+ yr old individual to explain why you cannot spend hours in a dealership. You expect to have ALL of that honored, right? To bad. Prepare to have your time wasted and leave mad. I contacted Lakeland Ford, after spending a significant amount of time researching the vehicle we wanted. I found numerous Dealerships with the exact vehicle that had competitive pricing. Lakeland Ford had the highest price of every dealer in central Florida. However, they have been our dealer and servicer since we purchased our Flex in 2013. Although admittedly, our original purchase was a headache too. I wanted to reach out to them and see if they would match those competitor prices. I was contacted by Julian via text. Of note, I specifically and repeatedly communicated that text and/or email were my preferred contact, due to disability. My first clue that this may not be a great experience is when they insisted a phone call was needed. So, we had a relay call with Frank. Ended up having to commit to an in-person visit. That brought me to Saturday's events. We went in with pre-approved financing, clear competitor pricing for them to match, Military code, etc. I basically had everything ready to walk out with the vehicle. They simply had to follow through on their price match guarantee and fulfill the terms already discussed. Needless to say, everything was a ploy to get us in the dealership. Frank passed us off to someone else, MC Cortes. The short version was he came back with a price thousands above what I was led to believe it would be. When I asked if they would match the competitor prices, he flat out said no, they don't do that. There you go folks. Blatantly violating their posted policy. In violation of Florida Deceptive and Unfair Trade Practices Act (FDUTPA). More specifically Title XXXIII §501.204 and for acts against seniors and the disabled §501.2077. **edited to clarify. The vehicle price match was an EXACT vehicle match, EXACT. Exact msrp, exact model, trim, etc. Every other Ford dealer is doing 3k-4k dealer discounts because it's November. This isn't my first rodeo. The fact is their employees purposely misled, wrangled us to come in person, knowing exactly what was expected and infered would be easily achieved. All this to two vulnerable individuals is despicable. After being customers for over a decade, I'd expect an apology not digging in their heals to attempt to discredit us. Added 2 photo collages that show how all these other dealers are discounting. Not Lakeland Ford though.

  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? No

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