Skip to main content

Lia Honda Enfield


20 Palomba Dr, Enfield, CT 06082 (map)
Today 9:00 AM - 6:00 PM
Sales Rating
Recommend:
Yes (10) No (0)
Service Rating
Recommend:
Yes (40) No (0)
Back to Sales Reviews

Dealership Sales Review

1 out of 5 starssales Rating
Deceptive Advertising
Written by UncleJohn on 07/02/2018

I scheduled an appointment to meet with Lia Honda regarding a vehicle listed on their site as well as third party advertising sites (such as Cars.com) at $34,990. I informed them that I was about an hour out and would see them in about an hour and half. Upon arrival, I was told that I would not be allowed to test drive the vehicle unless I was going to make a deal. That was a bit annoying since I drove an hour to be there and they didn't mention it when I set the appointment. I went on to ask what the total, out the door price would be on the car. My salesman came back with a base price of $42,000 before taxes, and $45,xxx after taxes. I asked why it was $7,000 more than advertised on their site and was informed that there was a roughly $7000 dealer markup fee, and that all dealers did that. I ended the negotiation in anger and walked out with the salesman following me saying "I should have done my research". I have bought a lot of cars in Connecticut, in fact I bought another one that day from another dealer. I have never seen anyone, even in the most backwoods car lots, charge a $7,000 markup over MSRP as a dealer fee. If this isn't a bait-and-switch tactic, it is about as close as it gets.

  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? No

Add a Comment

Only letters, numbers, and spaces will be accepted.

Character limit: 30
Character limit: 7500
Please review your comments carefully before submitting. Once submitted, they cannot be deleted or changed. All reviews and comments to Edmunds are subject to the terms of our Visitor Agreement.