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Valley Subaru of Longmont


1800 Industrial Cir, Longmont, CO 80501 (map)
Today 8:30 AM - 8:00 PM
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Dealership Sales Review

1 out of 5 starssales Rating
Do not recommend
Written by CObuyer on 10/31/2014

The sales process was smooth, and I felt like I got an honest price despite the fact that I was told the dealership (Valley Subaru in Longmont) was “legally obligated to charge every customer the same $697 dealer fee.” One week after I purchased the car and after the dealership cashed my check and deposited the loan funds from the bank, the sales manager called me to tell me I owed an additional $52 for “loan fees” that my bank charges. I refused to pay the additional money. The car was paid in full according to the contract. I filled out the Subaru sales survey and voiced my displeasure with the sales manager for calling to demand additional money after the deal was closed and the car paid for. 10 days after purchasing the car, I mailed the appropriate lien paperwork to the attention of this sales manager. Four weeks after purchasing this car, I had not received notice that I could register it. I contacted my bank. My bank informed me that they had not been added as a lienholder on the car, though their money had been deposited. They also informed me that they do not charge any fees to the dealership. I called the dealership and got no assistance other than “I don’t know what to tell you.” I posted publicly on their Facebook page, and tweeted about my problem, and I got a phone call within 15 minutes. The dealer claimed they never received my paperwork. I emailed them another copy and the sales manager (a different one this time) promised to expedite it. I was coming up against my temporary tag’s expiration date. One week later, I still hadn’t received the postcard from the county informing me that I could register my car, so I called the sales manager to ask about it. He assured me that yes, I could go register my car and that the county does not mail postcards. I called the county clerk to double-check. The county clerk’s office told me that yes, they in fact do send out postcards and that they had the paperwork, but that it hadn’t yet been processed. I had a long conversation with the GM of the dealership, who apologized profusely. The next day, I called the county to ask about the status. They told me that the dealership made an error on the paperwork and so the paperwork was sent back to the dealer. I spoke to the GM at the dealership and asked him to let me know when the error was corrected so that I could personally pick up the paperwork to deliver it to the county clerk. He agreed. Hours later, I received a phone call from the dealership to tell me that they took my paperwork to the county clerk’s office. I called the office and confirmed that yes, I could register my car. Which I did today, two months after I purchased it, on the last day before the temporary tags expired. I love my new car. I was hoping for a mutually beneficial relationship with the dealer. I will not be taking my car back there and will avoid all Subaru dealers for service unless it is a recall.

  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? Yes
  • Did the dealer honor all commitments made? Not Applicable

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vnissansubaru on 11/03/2014
Dealer Response
Thank you for sharing your experience with all, I am glad to hear that you love your Subaru! But, I am sorry that we fell short on delivering for you after the sale. I do appreciate you bringing it all to our attention so that we can work on improving and I have spoken with the team here extensively and we are working to improve our processes to work towards avoiding this in the future. I am glad to hear that you got the vehicle registered in time before the expiration of the temporary tag. I know we have lost the opportunity to assist you but if there is any future needs that you might have I would love the opportunity to earn your business back. All the best to you and your new Subaru! Jake All the best, Jake
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