Lithia Kia of Anchorage
Dealership Sales Review
This was a brief, first time experience with Litha Kia of Anchorage. I found a car listed on Edmonds Listing Service that I was interested to see and possibly purchasing. I also located the same identical car on Lithia's website but the price was $4,992 more. I made contact with the dealership through the Edmonds posting anyway, thinking the price difference was a price reduction. A sales rep, saying he was the sales manager, contacted me in the morning and, after a brief discussion about the car, offered to send me information about the car I was interested in. I didn't receive any information about the car but received, instead, a general email greeting from the dealership and their finance department explaining what I had to bring to the dealership to apply for financing, but nothing from the salesman and absolutely nothing about the car. I called the sales rep who was polite. The sales rep couldn't even remember which car I spoke to him about earlier in the day. After giving him his dealership's stock number, he looked it up and told me it was sold but he had another car just like the one I called about but the price was $4,992 more than the one listed on Edmonds website. The suspicious part about this is the car photos posted on Edmonds and car photos on the Litha dealership's website are absolutely identical, even down to the very same license plate number but, of course, the price of the one in Lithia’s inventory was $4,992 more than the one listed on Edmonds site. In sales lingo I believe this is known as a 'bait and switch', also ‘A lost leader’. The sale rep didn't even make an effort to find out if a price match could be made for this obvious advertising price ‘error’. This confirmed the 'bait and switch' for me. I recommend to anyone looking for a new or used vehicle from this dealership to not trust what is seen in Lithia’s advertising. It's either in error or a planned advertising deception. Buying a new or used car is stressful enough without having to be concerned about deception and insincerity.
- Recommend this dealer? No
- Purchased a vehicle from this dealer? No