2012 Toyota Prius C Long Term Road Test

2012 Toyota Prius C: Unlikely Lust Object

July 30, 2012

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The streets of Los Angeles are home to some of the finest examples of high-end automotive machinery in all the nation. For this reason, it always makes me smile when a humble model like our Prius C (shown here getting its weekly bath at the official Edmunds car wash) manages to attract attention.

At a weekend showing of Savages (liked it quite a bit, by the way), I returned to the Prius C after the movie to find it being fawned over by a very suburban, very Prius-y couple. The wife, especially, seemed quite taken with the car, gazing at it as if it were a puppy in a pet shop.

I don't know whether it was our little Toyota's fetching Summer Rain Metallic paint job or seductive promise of Prius fuel efficiency in a smaller, more affordable package that had her so hot and bothered, but whatever it was, her excitement was palpable.

Enthusiasts will tell you that cars like the Prius C aren't emotional purchases, but this couple reminded me that a purchase like the C can be very emotional -- it all depends on what your priorities are.

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Warren Clarke, Automotive Content Editor

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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2012 Toyota Prius c in VA is:

$131 per month*
* Explanation