The Hilux Factor - 2012 Toyota Prius C Long-Term Road Test

2012 Toyota Prius C Long Term Road Test

2012 Toyota Prius C: The Hilux Factor

July 16, 2012


The Toyota Prius C is the hybrid I like best, I think. It has a dimension of practical efficiency that's appropriate to its mission, yet it also expresses a certain adventurousness in the way it looks, outside and in (especially inside), that is refreshing.

It's the best thing Toyota makes, I think. They should park one on the lawn down there at U.S. corporate headquarters just to remind themselves of what the company is all about. The Prius C would look great parked in a little display next to the 1968 Toyota Hilux pickup truck, which is for me the other vehicle that is the essence of the Toyota Way.

1971 Toyota Hilux Pickup.jpg

A Toyota is meant to be a smart solution, I think. It's practical and affordable, and also appropriate in that modest Japanese way. But as we're also beginning to appreciate in this time when we're more aware of limited resources (financial as well as natural), there should be a certain amount of surprise and delight in the way the solution is presented and enjoyed.

For me, the Toyota Prius C is kind of like an ah-ha moment. It's about being cheap, but in a smart way.

I'll be looking for the display on the lawn down there in Torrance. Probably they've got a Hilux (the successor to the original Stout pickup), down the street at the Toyota museum.

Michael Jordan, Executive Editor, @ 3,996 miles

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