2012 Toyota Prius C Long Term Road Test

2012 Toyota Prius C: Newest Status Symbol?

August 23, 2012

The L.A. Times ran a story recently that reports how the Prius has become a status symbol in rich neighborhoods in which the residents place a priority on environmental responsibility.

According to the article, Century City here in Los Angeles, for example, has an average annual income of $751,000, making it fifth on the wealthiest ZIP codes list. (Had no idea Century City was full of so many high rollers -- L.A. residents, does that ranking seem right to you?) Anyway, in that big-money enclave, the homely, frugal Prius is the most popular vehicle, believe it or not.

This makes me wonder if the Prius C is destined to fill a similar niche. At the moment, it seems to be a much less common sight on the streets than its big brother, which could only serve to enhance its appeal with the wealthy, environmentally conscious set.

What do you think?

Warren Clarke, Automotive Content Editor

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The Edmunds TCO® estimated monthly insurance payment for a 2012 Toyota Prius c in VA is:

$131 per month*
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