2009 Ford Flex Limited: Priced for Sale
December 01, 2010
As you've probably read in this blog, we considered running the Flex's mileage up to 100,000 miles to show that it could go the distance. But then we decided we've proved our point without going all the way to the century mark. Now we're left with a 2009 Ford Flex with a whopping 72,000 miles on it that we have to sell.
Pricing for this car for sale was tricky since it was, basically, an outlier. True Market Value (TMV) was a good guide but it didn't give the full picture. We had to factor in the psychological effect of shoppers seeing the 72,000 miles, their jaws dropping and stammering, 'How -- How many miles...?' So to get another view of the market value we took our Flex to used car giant CarMax and had them appraise it. Their offer was pretty disappointing.
Carmax offered just $14,000 for this car that stickered for $42,000 two and a half years ago. While we feel that they hit us pretty low, it did sober us up. We also checked AutoTrader.com but it was hard to find true comparison vehicles. We knew it was important to stay under $20,000 but didn't want to go begging. Finally, we decided to list it for $18,900.
While the high miles are a shocker, it's still a lot of car for the right buyer. And who might that be, you ask? Well, with the rear entertainment system, the third row seat and the cargo space, this makes a nice family hauler. In many cases, around-town miles don't add up quickly. If someone bought it, put on 6,000 miles a year for three years, it would then be a five-year-old car with 90,000 miles or an average of 18,000 per year. That's a lot more palatable than the current 28,800 miles per year.
High miles are a turn off for many buyers. But those miles don't tell the whole story. If you bought the Flex and put a piece of electrician's tape over the odometer so you couldn't see the mileage, you couldn't tell the difference. And you'd have a whole lot more money left in your bank account compared to buying a new, low-mileage Flex.
Philip Reed, Edmunds senior consumer advice editor @ 72,000 miles