2012 Fiat 500 Sport: Not the First to Wear Gucci
April 23, 2012
You may have heard (and perhaps you may even want to forget) that there's a Gucci edition of the Fiat 500. When I saw one drive by the other day, it reminded me of two other cars that were touched by the famous Italian clothing/luggage company's hand...
The first car to get Guccified was the 1972 AMC Hornet Sportabout. Strange that a prestigious designer would collaborate with such a workaday make and model. But regardless of the strange marriage, this Green Hornet featured a unique interior with green/red/white upholstery and a headliner that sported the interlocking "G" pattern seen on Gucci luggage and handbags.
Then in '78 and '79 a more fitting car wore the designer duds -- the Cadillac Seville. In addition to the special interior treatment (with Gucci pattern headrests, armrests and headliner), the Seville featured a Gucci pattern rear quarter roof covering, green/red pinstripes, Gucci emblems in place of Cadillac symbols and a set of Gucci luggage. The next-generation Seville (1980-'85) was also available (through '84) with the Gucci touch. The latter are much rarer though, likely due to the polarizing styling and craptastic engines offered during those years.
John DiPietro, Automotive Editor