2012 Fiat 500: It's Big in Texas
March 01, 2012
A Wall Street Journal article yesterday reported that in Texas, a state whose inhabitants have been known to go big with everything from hair height to food portions, car buyers are skewing small for a change, adding microcars like the 2012 Fiat 500 and Mini Cooper to their garage. In fact Texas is the Fiat 500's third largest market, behind California and Florida.
But before you start imagining the likes of J.R. Ewing and Sgt. Cordell Walker-types driving around in little cars, the article points out that Fiat owners tend to be of the childless Democratic urbanite variety. "...Austin's technology-oriented enclave has an ideal demographic for the pint-size 500. [Fiat of Austin strategy manager Lisa Copeland] polls her clients and has found 75% are Democrats, and 75% don't have children at home." (Wall Street Journal)
Just as well since the Fiat probably doesn't have enough room for J.R. and Walker's 10-gallon hats anyway.
In other news, I have been noticing more and more Fiats out on SoCal roads lately. Yay! My dream of distracted L.A. drivers downsizing from their G-Wagens and Land Rovers may not be a pipe dream after all.
Caroline Pardilla, Deputy Managing Editor