2013 Dodge Dart SXT Rallye: Clever Advertising
June 11, 2013
I met a friend of mine the other night at the movies. Afterwards, as we were walking back to our cars in the parking garage, my friend, who isn't what you would call a "real car person" (whatever the definition of that is anyway), asked me what car I had tonight.
"Dodge Dart," I said.
"Oh, cool!" she said. "Can I see it?"
"Well, you can if you want," I half protested. "But honestly, it's really not all that special," I said. "It's just a pretty normal little car."
"What, really? I thought it was supposed to be all kinds of sporty," she went on.
"Oh, you've been watching those commercials with the rally driver sliding the Dart all around, haven't you?"
"Well of course! It looks so cool."
Travis Pastrana, your work is done here.
Mike Monticello, Road Test Editor @ 11,055 miles