Clever Advertising - 2013 Dodge Dart SXT Rallye Long-Term Road Test
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2013 Dodge Dart SXT Rallye Long-Term Road Test

2013 Dodge Dart SXT Rallye: Clever Advertising

June 11, 2013

2013 Dodge Dart SXT Rallye

I met a friend of mine the other night at the movies. Afterwards, as we were walking back to our cars in the parking garage, my friend, who isn't what you would call a "real car person" (whatever the definition of that is anyway), asked me what car I had tonight.

"Dodge Dart," I said.

"Oh, cool!" she said. "Can I see it?"

"Well, you can if you want," I half protested. "But honestly, it's really not all that special," I said. "It's just a pretty normal little car."

"What, really? I thought it was supposed to be all kinds of sporty," she went on.

"Oh, you've been watching those commercials with the rally driver sliding the Dart all around, haven't you?"

"Well of course! It looks so cool."

Travis Pastrana, your work is done here.

Mike Monticello, Road Test Editor @ 11,055 miles


Comments

  • nukedetroit nukedetroit Posts:

    Fiasler should be hauled before the FTC for fraudulent advertising. And your friend needs to be put in special ed for believing it.

  • stovt001_ stovt001_ Posts:

    Racing can still sell. Good to know.

  • Oh the Dodge Dart can rally? Like the Chevy Sonic can skydive, bungee jump, make music, and kick-flip? Hmmm... I have an urge to go to my local dealership now.

  • stovt001_ stovt001_ Posts:

    Well it does race (albeit with very limited success) in GRC so....kinda yeah it does rally. Sorta.

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