2009 BMW 7 Series Long Term Road Test

2009 BMW 750i: Starting to Blend In With the Crowd

August 19, 2009


The BMW 7 Series made a bit of a stink in 2002 with its divisive design. From the odd headlights to the monster hump on its trunk, it was a love it or hate it proposition.

It seemed like a mistake at the time, but at least BMW was sure that people were noticing its big sedan. After a mild facelift a few years ago and a full redesign for 2009, I can't help but notice that the big BMW has slowly been watered down to the point of obscurity.

Nobody notices this car, and it's not just the average onlooker. I actually had a guy who was driving a previous 7 Series ask if this was the new car. He couldn't really tell. When I told him it was indeed the new model he just sort of shrugged his shoulders.

Made me glad I'm not a car designer, it's one of the toughest jobs in the business.

Ed Hellwig, Senior Editor, Inside Line @ 12,984 miles

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