2009 Hyundai Genesis Long-Term Road Test

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2009 Hyundai Genesis V6 - Wrap-Up

February 17, 2010

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The logbook told a familiar story about the 2009 Hyundai Genesis:

"I had a friend in town over the weekend who just bought a two-year-old BMW 5 Series. It's his third BMW in a row and he loves it. Given his car-owning history, I was curious what he might think of our 2009 Hyundai Genesis, since it's pretty close in price, size and performance to his 528i.

"His initial reaction was generic. He said, 'Looks pretty good, better than I would have expected from a Hyundai.' As we drove around he started to notice some of the smaller details in the Genesis, like the iPod interface, LED interior lights and quiet highway ride. 'Hmm... This thing really is nice. Feels like it's built solid, too.'

"At one point, I let him drive for a bit to get the final word. 'Wow, this Hyundai has much more power than my BMW. Rides a little soft but my wife would probably love it. I'm very surprised. It's really a much better car than I would have imagined.'"

This is a standard refrain when it comes to the 2009 Hyundai Genesis. But hearing a longtime BMW owner praise its luxury and value is a good sign that Hyundai is not only headed in the right direction but also close to reaching its destination.

Why We Got It
Hyundai delivered the 2009 Hyundai Genesis as an all-new model for 2009. And the marketing plan for this mid-yet-full-size luxury sedan sought to woo customers from the likes of BMW, Lexus and Mercedes-Benz. The early advertising campaign described the Genesis as "the size of the BMW 7 Series with the performance of the 5 Series and at the price of the 3 Series." Offered with both V6 and V8 alternatives, the Genesis instantly challenged the premium brands by creating a niche that didn't directly compete with any of them. It was a strategy that caught our attention.

We chose the impressive ULEV V6 engine. But the engine choice was secondary to the luxury of its cabin. Interior elements of the Genesis rivaled those of much higher-priced sedans. Were they as durable? For years now Hyundai has successfully groomed its reputation for affordable luxury. The "affordable" preface always proved to be nice, but never proved to be in the end quite up to the levels of Lexus or BMW. With the Genesis, Hyundai wants to accomplish more. It wants to redirect our perception from affordable luxury to legitimate luxury. So with this in mind, we added a 2009 Hyundai Genesis to the long-term fleet and our 12-month durability test began.

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2009 Hyundai Genesis V6: Our Favorite Caption

January 29, 2010

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Thanks to lowmilelude for this week's favorite caption. It was so exciting to ring the bell again. I haven't done that in a while.

Here are the others that made us giggle:

To donk, or not to donk; that is the question. (lowmilelude)
Dubz and Dubzer (ergsum)
Old School Donk-a-Khan (ergsum)
On the Origin of Dubs And the Descent of Mankind (e90_m3)
Old School meets Old Testament (ergsum)
Don't Donk and Drive (ergsum)
Snoop Dogg & Hunn Daze (mrryte)
Hip Hop versus Seoul (ergsum)
Which car brought the strippers? (ergsum)
I dub thee redonkulous (mnorm1)
And God said, Let there be dubs: and there were dubs (aleclance)
Introduction of IL Editor DeRosa's personal car: Chevy Caprice Classic with minor mods (dougtheeng)
Donk y Kong (bluepunk82)
...and then a guy popped up through the rear sunroof. (rick8365)

What was your favorite?

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2009 Hyundai Genesis V6: You Write the Caption

January 29, 2010

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Scott took this photo of our Hyundai Genesis next to this big-wheeled beauty. You see these kind of wheels quite a bit around southern California.

We suggest: That's redonkulous

What is your caption?

We'll post our favorite this afternoon.

Donna DeRosa, Managing Editor

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2009 Hyundai Genesis V6: Oops

January 07, 2010

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This morning as I put my stuff into the passenger side of the Hyundai Genesis, I noticed this loose piece of trim around the door.

Luckily, it popped right back into place in about 3 seconds. Someone must have bumped it or knocked it loose with their hand.

This Genesis has been one solid car the entire year. As you know, we're not exactly gentle with our fleet. I was wondering how this affordable luxury car was going to hold up over time. Most cars are pretty nice when they are new. It's after you've had them for a while that they show their true colors.

Our Genesis definitely feels lived in, but we've had no major problems with it and no rattling bits. A bit of loose trim that pops back into place is nothing. Now, if it keeps popping out, that's another story and I'll let you know.

Donna DeRosa, Managing Editor @ 22,976 miles

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2009 Hyundai Genesis: Which Options Would You Choose?

January 04, 2010

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Back in May of last year, Editor in Chief Oldham wrote a "Would I Buy One?" post that listed his opinion of each car in our fleet at the time. For the answer to whether he'd buy a Hyundai Genesis, Scott wrote: "Faster than you can say great sedan." I'd put myself in this camp, too. But then the next question would be: "What kind of Genesis?"

Like most of the Edmunds/Edmunds.com editorial staff, I'd be happy with the V6. It's got respectable power, sounds throaty when you get on it and helps keep the Genesis' price pleasingly low. The trickier question to answer would be what kind of options I think are worth the money.

Hyundai has fiddled with the Genesis' options packages from 2009 to 2010, but I'll stick with 2010 since that's the car that's on sale now. Hyundai offers three 2010 packages: Premium ($2,500), Premium Navigation ($2,000) and Technology ($5,500). Premium basically gets you a sunroof, a 14-speaker Lexicon surround-sound audio system, upgraded leather trim, a power tilt/telescope steering wheel, driver seat memory settings and a power rear sunshade. So far, so good.

Premium Navigation gets you the navigation system, a back-up camera and 18-inch wheels. Interestingly, you couldn't get standalone navigation on the 2009 car (it was bundled with the Technology package), but I'd probably get it here given the more agreeable price.

But I'd pass on the 2010 Technology Package, which has adaptive xenon headlights, adaptive cruise control (new for 2010), parking sensors, a 17-speaker surround-sound audio system, Bluetooth, a bigger navigation screen, a ventilated driver seat and the multimedia controller wheel. Sure, I like our long-termer's Bluetooth and xenon headlights. But the rest is of debatable merit, and therefore I couldn't justify spending another $5,500. That would leave this 2010 Genesis with an MSRP of $38,300, which is quite reasonable to me for a large premium/luxury sedan as good as this one is.

Brent Romans, Senior Automotive Editor @ 22,697 miles

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2009 Hyundai Genesis: TPMS Makes Me Thankful

December 28, 2009

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The more TPMS warnings in get in various cars, the more I'm thankful that this feature is now standard in every new car. I got a low-pressure warning in our Hyundai Genesis a few mornings ago for the left-rear tire. My wife had taken the Genesis shopping the day before; did she drive over some road debris?

The Genesis doesn't display the actual pressure, so I had to manually check the tire's actual pressure with a gauge. Thankfully, it was only a little low compared to the other tires, and I didn't see any screws or punctures during a visual inspection. So maybe the cold morning temperature dropped the tire's pressure enough to trip the TPMS. I filled the tire back to spec at a nearby gas station and have been keeping an eye on it. So far, no more warnings.

Brent Romans, Senior Automotive Editor @ 22,645 miles

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2009 Hyundai Genesis: Another Long Distance Trip

December 24, 2009

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Like we've said in multiple past posts, our long-term 2009 Hyundai Genesis is a great highway cruiser thanks to its quiet interior, comfortable ride quality and solid V6 power. Yesterday I drove about five hours and 300 miles with my wife and two-year-old daughter to kick off our holiday break; the Genesis performed admirably. And even though we've complained about the latency in "real-time" traffic updates on navigation systems, I'll still take having the updates rather than none at all -- they helped me navigate though some of Los Angeles' slowest freeways.

I also packed the Genesis full of travel and holiday stuff -- you can fit a lot in a big sedan if you get creative, though I'd need something bigger (like the Flex) if we had another child. Even so, I'm quite pleased to have our Genesis over the holidays.

Brent Romans, Senior Automotive Editor

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2009 Hyundai Genesis: 22,500-mile Service

December 24, 2009

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We visited Cormier Hyundai the other morning to service our 2009 Hyundai Genesis. The 22,500-mile interval calls for an oil and filter change, tire rotation and various safety inspections. Our advisor called to inform us that all work was completed within two hours of our dropping it off. Maybe we caught them on a slow day. But still not bad considering we didn't have an appointment.

Total Cost: $78.20

Days out of Service: None

Mike Schmidt, Vehicle Testing Manager @ 21,605

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2009 Hyundai Genesis: Sales Figures So Far

December 21, 2009

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I haven't seen too many copies of the Hyundai Genesis on the road, but based on sales numbers the car seems to be selling pretty well. As of the end of November, year-to-date sales were 19,535 units*. That's more than the Audi A6 (5,990, including the S6), the Lexus GS (6,367) and the Lincoln MKS (15,387). Better selling competitors include the Acura TL (30,453), BMW 5 Series (36,195) and Chrysler 300 (34,154).

Considering the Genesis is a new model from a brand not well known for premium or luxury cars, I'd guess Hyundai is pretty pleased with the car's success so far.

*EDIT: Editor Sadlier pointed out to me that Hyundai combines sales numbers for the sedan and Genesis Coupe. Therefore, the above 19,535 number can't be directly compared. Should I come across broken-out numbers, I'll make another update.

Brent Romans, Senior Automotive Editor @ 21,971 miles

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2009 Hyundai Genesis V6: Blue Light. Special.

December 14, 2009

Genesis interior with road

I didn't drive the Genesis much this weekend [because 1) I was sick and 2) the already blogged-upon wet SoCal weather enticed me to stay home under a blanket with hot cocoa and a cookie]. But I did get in the car at night enough (read: one time) to notice that the overhead cabin lighting is cool toned rather than warm toned. It was striking. It's a bright, bluish white, and I kinda dig it. It was especially suited to the wintry weather we were having at the time, too.

When I looked around, it made the interior and everything in it seem really crisp and clear. Made me realize that sometimes the warmer interior lights of other cars give everything in the car a slightly muddled softness, making it hard for me to focus well in the cabin. But maybe that's just me. Is it just me?

By the way, this isn't a picture of the bright white interior light of the Genesis at night. I didn't get a good shot of it. This is a nice shot of the dashboard in daylight taken by Associate Editor (and much tortured Face-Off punching bag) Mark Takahashi. But you can see the front seat's unlit interior lights at the top of the pic.

Bryn MacKinnon, Senior Editor, Edmunds.com @ 21,653 miles

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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2009 Hyundai Genesis in VA is:

$117 per month*
* Explanation
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