2009 BMW 7 Series Long Term Road Test


2009 BMW 750i: Jacket Required

October 13, 2009

fancy7-series-717.jpg

There is a thing here in LA, that I'm sure is not unique to the Southland, called Dine LA. Basically a bunch of restaurants, typically nice places, have a prix fixe menu at a somewhat lowered cost. My girlfriend is really into the festival and we try a few places every year.

When she told me we were going to a steak place on Sunset Boulevard, I thought of her run down Jetta with a broken headlight and squeaky death trap brakes. "I'll drive. I insist."

If you knew me, you'd know I have no business driving a car such as the 750i. I don't shave everyday, I get dirty all the time being a photographer and I dress down accordingly. But in a weird twist of fate, looking like I rolled out of bed at 3 in the afternoon and dressing kinda sloppy works in the Hollywood crowd. Especially when you mix in a 7-Series.

"FANCY!" exclaimed my girlfriend as we approached the car heading out for dinner. No doubt it is. The sumptuous leather, nicely polished wood and uber-comfortable seats are worlds above my means. As a cherry on top of this luxury sundae is a meaty engine that can deliver when called for. It was going to be a fun night out on Sunset Boulevard.

When we got to the restaurant, I was glad I insisted on taking the BMW over my girlfriends' car. In front of the place was parked a Phantom, a 911 Turbo and a murdered Quattroporte. Our 7-Series gave us a hallpass. This place was oozing with haute culture. There were men in $3k suits and women in cocktail dresses wearing sunglasses. At night.

Then we two comparative hillbillies walked in. They spot us for who we are right away and seat us next to the kitchen door. I enjoyed our dinner, but I all honesty I didn't need the organic Hungarian Beet Mustard and a micro-greens salad with my steak. I just wanted a good steak. I was ready to go before the check arrived.

On the way back to my place, I knew this car didn't suit me. It's not what this car represents that bothers me, because honestly I could care less. What it offers is almost completely wasted on me. I can appreciate it for what it is, but I don't need rich Corinthian leather or fancy wood. If I had a choice between a Tacoma and the 750i, I'd take the Tacoma without hesitation.

Scott Jacobs, Senior Photographer

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