No Backup Camera? Really? - 2014 BMW 328i xDrive Gran Turismo Long-Term Road Test

2014 BMW 328i xDrive Gran Turismo Long-Term Road Test

2014 BMW 328i xDrive Gran Turismo: No Backup Camera? Really?

April 8, 2014

2014 BMW 328i xDrive Gran Turismo

Our 2014 BMW 328i xDrive Gran Turismo has many things.

It has a base price of $42,375. Our particular example has options such as the $2,200 Premium package and the $3,150 Technology package. This last one includes a hard-drive navigation system with a large color display.

It also has a big butt and rearward visibility that's worse than many SUVs.

Despite the large screen and the enlarged posterior, what our 2014 BMW 328i GT doesn't have is a backup camera.

To get one we'd have to spend another $950 on the Driver Assistance package, which bundles the rear camera with front and rear parking proximity sensors, active blind spot detection and side- and top-view cameras.

Seems to me the GT should come with a rear backup camera. Seeing out the back shouldn't be an option here, especially since the cameras are starting to come standard on cars that cost less than half as much as this one.

I suppose it's like Internet access at hotels. Cheap ones give it away for free while some five-star places charge as much per day as you pay at home for a full month.

This state of affairs won't persist past 2018, the point in time that the NHTSA backup camera mandate comes into full force on 100% of vehicles sold in the USA.

Dan Edmunds, Director of Vehicle Testing @ 5,774 miles


  • bimmerjay bimmerjay Posts:

    Dan - the $950 Driver Assistance Package only includes the F/R PDC and the rear camera. Driver Assistance Plus has to be added for the side/top cameras, speed limit display (captured from road signs), and the driving assistant which gives you blind spot monitoring, lane keeping assistance and the collision avoidance functions.

  • This car SHOULD come with the camera. It should be bundled with both packages. I swear German cars entry prices wouldn't be that bad for most people if their even basic amenities came standard. Their content pricing is highway robbery!!! If big three German Lux companies offered more standard content, they might take over the world!! :)

  • throwback throwback Posts:

    Got to love the German's and their option schemes. Porsche is my favorite, I think they take pride in offering options that can add 40% to the base price of the car.

  • sharpend sharpend Posts:

    Sheesh, even a $21k Kia Soul automatic ! comes with a backup camera.

  • ocramidajzj ocramidajzj Posts:

    Kinda dumb that they don't have it bundled in the base car considering it's apparent blind spots. At some point aren't RVCs going to be required standard equipment in the US?

  • nsbio1 nsbio1 Posts:

    The automakers should be held at least in part liable for deaths or injuries that result from drivers backing into someone if no backup camera was not installed on the car, beginning with a given model year. True, the driver should take most of the blame, but the automakers should be liable at least for part of it. A rear camera here might be viewed as equivalent of "objects in mirror are close than they appear" thing, except that it actually serves a purpose to save lives. i

  • sp1 sp1 Posts:

    It's pretty well known that German lux manufacturers tend to nickle and dime customers on features and options. Not sure why the lack of a standard backup camera is surprising or noteworthy.

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