Nissan IDx Nismo and Freeflow Aimed at Alienated


  • Nissan IDx Freeflow Picture

    Nissan IDx Freeflow Picture

    Nissan IDx Freeflow. | November 20, 2013

15 Photos

Just the Facts:
  • The Nissan IDx Nismo and IDx Freeflow are targeted at alienated young buyers who are disinterested in cars.
  • The concepts were introduced at the 2013 Tokyo Auto Show.
  • Nissan designers want to enlist young buyers in the creation process, rather than just expecting them to customize cars after they leave the showroom.

TOKYO — The Nissan IDx Nismo and IDx Freeflow are targeted at alienated young buyers who are disinterested in cars.

The concepts were introduced at the 2013 Tokyo Auto Show.

Nissan designers want to enlist young buyers in the creation process, rather than just expecting them to customize cars after they leave the showroom. The pair may be among the most important to be unveiled here, since it is rare for an automaker to admit that some buyers couldn't care less about new vehicles.

Nissan said it is using "new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas and engage with them to build the cars they want." The automaker said the new methods require input from consumers.

The Nissan IDx Nismo is designed for people who grew up on video racing games. It has many of the familiar cues of Nismo vehicles, especially the white exterior with red touches and the red interior. Nissan said it is calculated to look like it "came directly from a driving simulator."

The companion IDx Freeflow is decked out with an interior inspired by blue jeans, right down to zippers incorporated into the front seats.

Edmunds says: If you've turned away from your video game to take a look at these concepts, Nissan is probably on the right track.

Comments

  • themandarin themandarin Posts:

    Judging by lack of airbag, this car is for those disinterested in life as well

  • ks55 ks55 Posts:

    I would consider this. Insert a nice little 1.6 to 1.8 200+hp out of the Juke ,FWD, 20k ish and bring out both versions

  • se_riously se_riously Posts:

    Reminds me of a 1st generation Toyota Celica.

  • yellowbal yellowbal Posts:

    No clutch pedal? :(

  • bankerdanny bankerdanny Posts:

    @se_riously: you beat me to it, I was going to say that it reminds me of my '71 Celica GT, the first car I ever bought myself ($100 in 1983)

  • fullrunxi fullrunxi Posts:

    @ks55, I'm pretty sure you just described a Scion TC; These are RWD and look like they're intended to be an homage/successor to the Datsun 210/510 coupes, which is just fine by me. Sell it for a bit less than an FR-S and let me know where to sign up.

  • aznable aznable Posts:

    Awesome.

  • 7driver 7driver Posts:

    Datsun 510/Bluebird is what first came to my mind, particularly the one in GT3 livery. I thought it was too boxy for a 1st gen Celica and the 210 isn't as homage-worthy.

  • evodad evodad Posts:

    guess I'm the only one who saw squished challenger?

  • I was reminded of the first generation Celica notchback myself. Feel free to take a look: http://www.cargenerations.com/wp-content/uploads/2011/03/Toyota_Celica_T22_01.jpg

  • cjw89 cjw89 Posts:

    What the heck is this!? Where is our S16 Nissan!!! We Want S16! We Want S16! We Want S16! After that, THEN you can play with introducing a modern retro bluebird.

  • cjw89 cjw89 Posts:

    What the heck is this!? Where is our S16 Nissan!!! We Want S16! We Want S16! We Want S16! After that, THEN you can play with introducing a modern retro bluebird.

  • ks55 ks55 Posts:

    Fullabullzi- I know well and good what a Scion TC looks like and no I am not confusing it with one. RWD jockeys who can "only" consider something unless it is RWD and manual stick shift are such snobs. Some of us need better traction in snow and ice and after 20 cars with stick ( every one) I had enough .......Hope that's ok and meets your approval. I just would like this better if it were FWD with a LSD on the front.....actually just like my 93Nissan Sentra SE-R that I had from 93 to 95.

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