Nissan IDx Nismo and Freeflow Aimed at Alienated: 2013 Tokyo Auto Show | Edmunds.com
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Nissan IDx Nismo and Freeflow Aimed at Alienated


Just the Facts:
  • The Nissan IDx Nismo and IDx Freeflow are targeted at alienated young buyers who are disinterested in cars.
  • The concepts were introduced at the 2013 Tokyo Auto Show.
  • Nissan designers want to enlist young buyers in the creation process, rather than just expecting them to customize cars after they leave the showroom.

TOKYO — The Nissan IDx Nismo and IDx Freeflow are targeted at alienated young buyers who are disinterested in cars.

The concepts were introduced at the 2013 Tokyo Auto Show.

Nissan designers want to enlist young buyers in the creation process, rather than just expecting them to customize cars after they leave the showroom. The pair may be among the most important to be unveiled here, since it is rare for an automaker to admit that some buyers couldn't care less about new vehicles.

Nissan said it is using "new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas and engage with them to build the cars they want." The automaker said the new methods require input from consumers.

The Nissan IDx Nismo is designed for people who grew up on video racing games. It has many of the familiar cues of Nismo vehicles, especially the white exterior with red touches and the red interior. Nissan said it is calculated to look like it "came directly from a driving simulator."

The companion IDx Freeflow is decked out with an interior inspired by blue jeans, right down to zippers incorporated into the front seats.

Edmunds says: If you've turned away from your video game to take a look at these concepts, Nissan is probably on the right track.

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