Hyundai Announces Crate Engine Program at 2013 SEMA Show |

Hyundai Announces Crate Engine Program at 2013 SEMA Show

Just the Facts:
  • Hyundai announced a new factory crate engine program for its 3.8-liter V6 engine and 2.0-liter turbocharged four-cylinder engines.
  • The announcement came at the 2013 SEMA show in Las Vegas.
  • Prices start at $4,500 for the four-cylinder crate engine and $9,000 for the V6.

LAS VEGAS — Hyundai announced a new factory crate engine program for its Lambda 3.8-liter V6 engines and Theta 2.0-liter turbocharged four-cylinder power plants at the 2013 SEMA Show. The engines will be available beginning in December from authorized Hyundai dealers.

The announcement is a clear signal that Hyundai intends to increase its appeal to aftermarket tuners and others looking for performance upgrades.

The crate engines start at what Hyundai calls a "rock-bottom" price of $4,500. For that amount, buyers will get a "turbo-ready" version of the 2.0-liter four, specifically aimed at tuners who plan to add high-performance aftermarket turbo packages.

Those who are happy with the factory turbocharging system can opt for the "turbo-equipped" four-cylinder engine, priced at $6,000. In addition to the turbo itself, this version comes with an intercooler and intake-air ducting.

A crate version of Hyundai's 3.8-liter direct-injected V6 will be available for $9,000.

All crate engines are priced less than the cost of an equivalent replacement engine and will include intake manifolds, ignition coils, injectors and fuel delivery systems, Hyundai said.

For comparison, Hyundai notes that Ford's 2.0-liter EcoBoost four-cylinder engine, with factory output similar to the Korean manufacturer's 2.0-liter Theta power plant, has an MSRP of $8,000.

The engines will be covered by Hyundai's 12-month/12,000-mile replacement parts warranty policies, but not the 10-year/100,000-mile powertrain warranty that applies to new Hyundai vehicles.

The crate engines are based on those found in the Genesis Coupe, a model that has become a favorite among both professional tuners and shade-tree mechanics.

"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports," said John Krafcik, president and CEO of Hyundai Motor America, in a statement. "Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms."

How much horsepower?

In standard form, the 2.0-liter turbocharged four-cylinder engine makes 274 horsepower, and the 3.8-liter V6 puts out 348. But aftermarket turbo makers claim boosts to 400 hp for the four. And, as reported by Edmunds, Hyundai teamed with Bisimoto to prepare a 1000-hp V6 for this year's SEMA show.

With the new Hyundai crate-engine program, tuners aiming for those lofty heights, and even beyond, will have a reasonably priced starting point available from the manufacturer.

Edmunds says: With the launch of its new crate engine program, Hyundai is increasing its presence in the aftermarket arena.

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