Custom 2014 Corolla Leads Toyota Pack at 2013 SEMA Show | Edmunds.com
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Custom 2014 Corolla Leads Toyota Pack at 2013 SEMA Show


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Just the Facts:
  • Toyota is unveiling four custom rides at the 2013 SEMA Show.
  • The Japanese automaker is bringing a modified 2013 Toyota Camry SE, 2014 Toyota Corolla, 2014 Toyota Tundra and 2014 Toyota 4Runner.
  • The vehicles are entries in the Toyota Dream Build Challenge.

TORRANCE, California — Toyota is unveiling four custom rides at the upcoming 2013 SEMA Show. The vehicles are entries in the Toyota Dream Build Challenge.

This year, the Dream Build Challenge gave five Team Toyota athletes and their professional partners seven weeks to create their best custom Toyota. Fans vote online for the winner, who will be announced at the SEMA show.

The first custom car is a 2013 Toyota Camry SE called the "CamRally." NASCAR driver Parker Kligerman and Kyle Busch Motorsports went with a red, orange and yellow theme for the turbo rally car that has racing seats, a roll cage, big brakes, heat protection and an aesthetics package that includes Kligerman's racing number 77.

"This Camry may look like a work of art, but we put some real muscle and functionality throughout the entire vehicle," Kligerman said.

Next up is BMX rider Drew Bezanson's extreme biking and music-themed 2014 Toyota Corolla dubbed the "Crusher Corolla." The unique compact has BMX riding infused into the design with its custom grind rails in the front and rear, rally wheels and bike rack that can hold two bikes along the back window. The car also gets a pair of mountable speakers with light bars, custom iPad integration controls, upgraded speakers by Skullcandy and a modified interior.

Moving on to bigger vehicles, motocross athletes Josh Grant and Justin Brayton combined forces to create their "Let's Go Moto" 2014 Toyota Tundra. The truck has a CrewMax cabin and an 8-foot bed from another Toyota Tundra to accommodate the length of a motocross bike and three TV screens. The vehicle was lifted 12 inches and also features a fridge, power washer, helmet dryer and space for gear in the rear.

Freestyle skier Simon Dumont and Oakley teamed up for the 2014 Toyota 4Runner build called the "Ultimate Dream Ski 4Runner." An oversized grille, dark camouflage vehicle wrap, LED lights and an electronically lowering ski rack define the vehicle. The doors, windows and music can be controlled by three separate iPads, while a coffeemaker, gear dryer and mountable grill sit in the cargo area to suit all your needs after a cold ski run.

Television racing commentator and Top Gear USA host Rutledge Wood will announce the winner on November 5 at the 2013 SEMA Show.

Edmunds says: Toyota's unique approach to SEMA will garner plenty of attention from the youth demographic.

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