2012 SEMA ShowJust the Facts:
- The 1967 Chevrolet Camaro Hot Wheels concept is a lot more than child's play as it leads an impressive pack of GM muscle cars into the 2012 SEMA Show.
- Chevrolet's pop-culture presence at SEMA includes Guy Fieri's Chevrolet Corvette 427 Convertible Collector Edition in honor of the spiky-haired host of the Food Network show Diners, Drive-ins and Dives.
- Three-time NASCAR Sprint Cup champ Tony Stewart lent his name — and some design ideas — to the Tony Stewart Chevrolet Camaro ZL1.
LAS VEGAS — The life-size 1967 Chevrolet Camaro Hot Wheels concept is a lot more than child's play as it leads an impressive pack of GM muscle cars into the 2012 SEMA Show.
Chevrolet seems committed to fully exploiting its link with Hot Wheels as it rolled out the new Camaro Hot Wheels concept on Tuesday, just hours after confirming that the 2013 Chevrolet Camaro Hot Wheels Edition is bound for showrooms.
The 1967 Camaro Hot Wheels concept gets a Kinetic Blue paint treatment said to be patterned after the Spectraflame paint on the toys, along with shaved door handles and a hood that matches the design of the original Custom Camaro toy. The cabin gets a silver vinyl-wrapped instrument panel, a silver perforated headliner and a leather-wrapped steering wheel.
"A literal interpretation of the toy car would have been too cartoony — it just wouldn't look right on a full-size car," said Dave Ross, Chevrolet design manager. "The stance and wheels of the concept vehicle are different, as well as some of the proportions the toy has, but the body lines and styling cues are all the same."
Chevrolet's approach at SEMA features a pop-culture bent. Also on tap is Guy Fieri's Chevrolet Corvette 427 Convertible Collector Edition, which honors the spiky-haired host of the Food Network show Diners, Drive-ins and Dives. Fieri's convertible is black with custom yellow stripes, a take-off on the color scheme of his other Chevys.
Three-time NASCAR Sprint Cup champ Tony Stewart lent his name — and some design ideas — to the Tony Stewart Chevrolet Camaro ZL1.
The result is a custom Camaro ZL1 with a gray metallic exterior accented with "tribal" and Smoke graphics in flat red and silver pinstripes. The headlight lenses are tinted and feature red halo lighting. Of course, the car features embroidered Tony Stewart signatures on the seats.
Chevrolet has been slow to publish images of its entire SEMA lineup. Other muscle cars set for the 2012 SEMA Show include a Chevrolet Camaro ZL1 Touring Convertible concept, a Chevrolet Camaro Performance V8 concept and a Chevrolet Camaro V6 concept.
Edmunds says: GM ratchets up its cross-town rivalry, setting out some serious hardware to compete with Ford's pony car at the 2012 SEMA Show.