Kia Provo Concept Aimed at European Tastes

2013 Geneva Auto Show


  • Kia Provo Picture

    Kia Provo Picture

    Kia Provo. | March 04, 2013

17 Photos

2013 Geneva Auto Show

Just the Facts:
  • The Kia Provo concept, which debuts at the 2013 Geneva Auto Show, previews a future model aimed at European enthusiasts, the automaker said.
  • The Provo concept is a hybrid that combines a 201-horsepower turbocharged and direct-injected 1.6-liter four-cylinder engine with a 44-hp electric motor.
  • The Provo offers a new take on Kia's familiar tiger-nose grille.

GENEVA — The Kia Provo concept hatchback, which debuts at the 2013 Geneva Auto Show, previews a future model aimed at European enthusiasts, the automaker said.

Kia said there is no specific production schedule on tap for the Provo. The car is not named for Provo, Utah, but takes its nomenclature from Kia's production models that begin with the "Pro" prefix. The Kia Pro_cee'd GT and Cee'd GT are also making their global debut at the Geneva auto show.

The Provo concept is a hybrid that combines a 201-horsepower turbocharged and direct-injected 1.6-liter four-cylinder engine with a 44-hp electric motor. The engine is linked to Kia's first seven-speed DCT transmission that skips a floor-mounted gear shifter in favor of steering-wheel-mounted paddle shifters.

The Provo, which was designed by Kia's Frankfurt studio, offers a new take on Kia's familiar tiger-nose grille. This version provides a more minimalist look that features a simple horizontal bar. Other exterior design cues include an aero-style splitter, 19-inch milled-alloy wheels, carbon-fiber panels and programmable headlights made up of 850 tiny LEDs. Kia said they provide the opportunity for "humorous and decorative displays to add to Provo's sense of fun."

The body gets a Storm Metal color accented by blood-orange trim.

The cabin is described by the Korean automaker as "very, very black." Quilted leather trim is a highlight of the Provo's interior, along with seat backrests mounted on a rotating aluminum track that spin into the center of the vehicle to allow easier access to the rear seats. Tiny red LEDs are set into the doors, air vents and roof to provide ambient lighting.

"This is entirely a car for European tastes and conditions," said Gregory Guillaume, chief designer at Kia's Frankfurt studio, in a statement.

Edmunds says: The Kia Provo offers some tantalizing clues about the Korean automaker's future powertrain technology.

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