2011 Geneva Auto ShowJust the Facts:
- The Italian supercar builder trademarks an unusual name.
- Huayra means "wind" in indigenous Andean language.
- Look for the car to debut at the Geneva auto show.
SAN CESARIO SUL PANARO, Italy — Pagani has trademarked the name Huayra in Europe, leading to widespread speculation that the supercar builder's long-awaited C9 replacement for the Zonda, due in early March at the 2011 Geneva Auto Show, may be rechristened.
Huayra means "wind" in Quechua, the ancient language of the central Andes, including the Inca, as well as indigenous people of Peru, Ecuador, Bolivia, Chile and Argentina. Zonda is the name of a dry, dusty wind that blows on the eastern slope of the Andes in Argentina.
Horacio Pagani, founder of Pagani Automobili, was born in Argentina and moved to Italy in 1983. Earlier in his career, he worked as a composite specialist for Lamborghini and later founded his own business specializing in carbon-fiber composites. Pagani Automobili was established in 1999.
The automaker, which is based outside of Modena, last week released a teaser video of the new car, entitled "Pagani C9 Deus Venti — The God of The Winds." The brief video shows a man drinking his morning espresso, then palming a scale model of an exotic-looking sports car.
Late last year, Pagani confirmed that AMG, the high-performance arm of Mercedes-Benz, will supply the V12 engine for the C9. The new model also will feature gullwing doors, a carbon-titanium chassis and specially developed Pirelli tires.
Edmunds.com says: Signore Pagani continues to amaze. — Paul Lienert, Correspondent