2013 Detroit Auto ShowJust the Facts:
- The Lincoln MKC Concept, the brand's first small vehicle that takes dead aim at the Acura RDX, BMW X1 and Mercedes-Benz GLK-Class, debuts on Sunday ahead of the 2013 Detroit Auto Show.
- Based on the Ford Escape platform, the MKC is part of Lincoln's plan to remake its brand image and appeal to younger buyers.
- The Lincoln MKC Concept takes its design cues from the 2013 Lincoln MKZ.
Based on the Ford Escape platform, the Lincoln MKC is part of Lincoln's plan to remake its brand image and appeal to younger buyers.
The "small utility concept signals future Lincoln entry into the industry's fastest-growing segment," said Lincoln in a statement. No word yet on production plans, but a real-world version of the MKC is not expected in showrooms before calendar year 2016.
The MKC Concept rides on a 106.9-inch wheelbase and has an overall length of 179.3 inches.
The Lincoln MKC Concept takes its design cues from the 2013 Lincoln MKZ.
The styling of the MKC is pure Lincoln, the first all-new vehicle from Design Chief Max Wolff since he moved to Lincoln from Cadillac in January 2011. The split-wing grille, a distinctive Lincoln feature since the Zephyr of the 1930s, and the familiar four-pointed star clearly establish the MKC's brand identity.
But other exterior features signal Lincoln's desire to update its image and ultimately reduce the average age of its buyers from 65 to 57. LED lighting, muscular lines and aggressive wheel arches contribute to an effect that, according to Lincoln, transcends "typical luxury automotive standards, furthering the brand's transformation."
Inside, observers will find the kind of appointments expected in luxury vehicles, including high-end materials, leather seating and wood accents. Lincoln has also loaded the MKC with some of the latest technical features now demanded by modern consumers. Part of what the company calls the "Lincoln Experience," these include programmable ride control, personalized lighting, a push-button gear selector and a variety of highly customizable functions.Edmunds says: The Lincoln MKC Concept is a critical experiment for the brand. Will the pint-sized Lincoln be compelling enough to steer younger buyers away from BMW and Mercedes-Benz?