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2023 Subaru Outback MSRP and Invoice Price

TrimsMSRPInvoice PriceEdmunds Suggested
Base $29,620$27,882$27,961
Premium $31,920$30,063$29,893
Onyx Edition $34,720$32,634$32,511
Limited Most Popular$36,520$34,239$34,186
Wilderness $39,670$37,133$36,973
Onyx Edition XT $39,820$37,270$37,158
Limited XT $40,920$38,236$38,191
Touring $41,070$38,420$38,512
Touring XT $43,520$40,623$40,570
Prices shown are for the most popular style of each trim with typically-equipped options.

What’s the MSRP for the 2023 Subaru Outback?

Starting MSRP: $29,620
The Manufacturer’s Suggested Retail Price (MSRP) for the 2023 Subaru Outback starts at $29,620 for the Base base-level trim with destination fee and popular options. Prices will increase as you add options or choose a trim with more features. MSRP stands for manufacturer’s suggested retail price. This is the price that Subaru sets and recommends that a Subaru dealership charge for its Outback vehicles. MSRP is often cited in many advertisements and vehicle reviews.
The most popular trim of the 2023 Subaru Outback is the Limited, which has an MSRP of $36,520 with destination fee and popular options. The highest-priced Touring XT trim has an MSRP of $43,520 with destination fee and popular options. Learn more

What’s the invoice price for the 2023 Subaru Outback?

Starting Invoice Price: $27,882
The Edmunds Estimated Invoice Price for the 2023 Subaru Outback is $27,882 for the Base base trim with destination fee and popular options.
The Edmunds Estimated Invoice Price for the 2023 Subaru Outback is the price Edmunds determined the Subaru dealership paid Subaru for a 2023 Outback vehicle. Some people focus on this price, but depending on the demand for a Outback and other factors, actual Subaru dealer selling prices of this vehicle in your area may be higher or lower. For this reason Edmunds publishes the Edmunds Suggested Price for the 2023 Subaru Outback based on recent transactions, which predicts the market price of 2023 Outback vehicles, regardless of the invoice price.
The popular Limited trim has an invoice price of $34,239 with destination fee and popular options. And the highest-priced Touring XT trim has an invoice price of $40,623 with destination fee and popular options. Learn more

What does Edmunds suggest that I pay for the 2023 Subaru Outback based on recent purchases in my area?

Starting Edmunds Suggested Price: $27,961
Based on Edmunds analysis of recent prices paid in your area, the Edmunds Suggested Price for the 2023 Subaru Outback Base base trim is $27,961.
The Edmunds Suggested Price for a 2023 Subaru Outback is based on recent transactions in your area. We remove any incentives that were applied, and then see if recent buyers still paid less than the Manufacturer’s Suggested Retail Price (MSRP). If recent buyers paid less than the MSRP, we apply the percent off of the MSRP to determine the market value. And then we subtract any current, generally-available cash rebates. The result is the Edmunds Suggested Price. The Edmunds Suggested Price can change at the beginning of each calendar month when manufacturers usually announce changes to their incentives.
The Edmunds Suggested Price for the popular Limited trim with destination fee and popular options is $34,186. And the Edmunds Suggested Price for the Touring XT trim with destination fee and popular options is $40,570. Edmunds Suggested Price is the Edmunds equivalent to the blue book value for a car. Learn more

What’s the process for getting the best price on a 2023 Subaru Outback?

1. You’ll want to contact local and ask them for their best price for the 2023 Subaru Outback trim that you want.
2. Compare your dealer price quotes for the 2023 Subaru Outback using Edmunds Price Checker™.
3. When choosing where to purchase your car, you may want to consider other factors like how you were treated by the dealership sales staff over the phone and via email, and the convenience/location of the dealership. Learn more

Where can I get local dealer price quotes on a 2023 Subaru Outback?

Dealers often can’t show their lowest prices online.
Use to get their best price for a 2023 Subaru Outback via email - save up to $2,334. Learn more

Am I getting a good deal on my 2023 Subaru Outback with the price quote I have?

Edmunds Price Checker™ rates your dealer price quote for a 2023 Subaru Outback as high, fair, good or great. Based on the Outback VIN or MSRP price you enter, we can rate your price compared to recent prices paid in your area for the same and similar vehicles. Learn more
Are you getting a good price? Check it before you buy.
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What is the out-the-door price for a 2023 Subaru Outback with taxes and fees?

Starting Out-the-Door Price: $29,151
The out-the-door price for the 2023 Subaru Outback Base trim with options is $29,151 - this is based on an Edmunds Suggested Price of $27,961 and $1,190 in taxes and fees. Keep in mind that this does not include any finance charges, which will increase your out-the-door price.
The out the door price for the popular Limited trim is $35,625 - $34,186 for the Edmunds Suggested Price, and $1,439 in taxes and fees. The highest-priced Touring XT trim has the out the door price of $42,265 - $40,570 for the Edmunds Suggested Price, and $1,695 in taxes and fees. Learn more

How can I calculate my monthly payment or lease payment for the 2023 Subaru Outback?

Edmunds’ Monthly Loan Calculator and Monthly Lease Calculator let you calculate your monthly loan payment or lease payment with your own trade-in value and the APR provided by your lender. Learn more

How much does optional equipment cost for the 2023 Subaru Outback?

Use Edmunds Build & Price to customize your 2023 Subaru Outback. We have pricing for OEM factory-installed options, but not dealer-installed options.

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