Gordie Boucher Ford Lincoln of West Bend

Recently purchased my second new car from Gordie Boucher of West Bend, a 2012 Focus SE Hatchback. Their online inventory reporting is accurate, so they had exactly the car I wanted in stock. Their internet sales staff was enthusiastic and easy to deal with, so we reached an agreement on price quite quickly. The dealership honored the agreed upon price the next day, with the exception of a $129.00 services fee add-on to the purchase contract. Yes, this fee is negotiable and I should have objected at the time - my bad. Since they delivered the car to my home, about 100 miles from the dealership, I can live with the services fee. Altogether a relatively trouble free transaction that included financing at a fairly good 60 month rate. Note that Gordie Boucher does like to add Xzilon ($599) and Nitro ($40) treatments to your sticker price, but internet pricing should help you avoid these questionable add-ons, and I did not pay for either. Gordie Boucher no longer participates in my Texas bank's car buying service (big controversy over TrueCar in Wisconsin), but as one of the largest Ford dealers in the state volume pricing helps them move lots of inventory. They offer competitive pricing and they won't jerk you around. They have a good attitude about customer service and offer a relatively pleasant buying experience with no surprises.